Online Education

Austria

Highlights

Revenue in the Online Education market is projected to reach US$173.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.91%, resulting in a projected market volume of US$220.10m by 2029.
The Online University Education market has a projected market volume of US$102.70m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$115.60 in 2024.
In the Online Education market, the number of users is expected to amount to 2.1m users by 2029.
User penetration in the Online Education market will be at 16.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Austria has been experiencing significant growth in recent years. Customer preferences for flexible and accessible learning options, combined with advancements in technology, have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the market. Customer preferences in Austria have shifted towards online education due to its convenience and flexibility. With busy schedules and limited time, many individuals are seeking alternative ways to acquire new skills or further their education. Online education provides the opportunity to learn at one's own pace and from any location, making it a popular choice among working professionals and those with other commitments. Furthermore, the increasing availability of high-quality online courses and programs has made online education a viable and attractive option for many Austrians. Trends in the market indicate a growing demand for specialized online courses and programs. As industries become more specialized and technology continues to advance, individuals are seeking targeted education to enhance their skills and improve their career prospects. This has led to the emergence of online platforms and institutions offering niche courses in areas such as data science, digital marketing, and software development. These specialized courses cater to the specific needs and interests of learners, providing them with the knowledge and skills required to succeed in their chosen field. Local special circumstances in Austria, such as the high cost of traditional education and the limited availability of certain programs, have also contributed to the growth of the online education market. Traditional higher education institutions in Austria can be expensive, making them inaccessible to many individuals. Online education offers a more affordable alternative, allowing individuals to acquire new skills and knowledge without the financial burden of traditional education. Additionally, certain programs or courses may not be available in traditional institutions, leading individuals to turn to online education to fulfill their educational needs. Underlying macroeconomic factors, such as the increasing demand for a skilled workforce and the need for continuous learning and upskilling, have also fueled the growth of the online education market in Austria. As industries evolve and new technologies emerge, the demand for individuals with specialized skills and knowledge is on the rise. Online education provides a flexible and efficient way for individuals to acquire these skills, making them more marketable in the job market. Additionally, the need for continuous learning and upskilling has become increasingly important in today's fast-paced and rapidly changing world. Online education offers a convenient and accessible way for individuals to stay updated and relevant in their respective fields. In conclusion, the Online Education market in Austria has experienced significant growth due to customer preferences for flexible and accessible learning options, the emergence of specialized online courses, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and industries become more specialized, the demand for online education is expected to further increase in Austria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.