Austria, a country known for its stunning architecture, rich cultural heritage, and delicious food, has also been experiencing significant growth in its retail delivery market.
Customer preferences: Austrian consumers are increasingly turning to online shopping due to its convenience and the wider range of products available. This has led to a surge in demand for home delivery services, which are now offered by many retailers in the country. Customers also prefer same-day delivery and flexible delivery options, such as choosing a specific time slot or delivery location.
Trends in the market: One of the notable trends in the Austrian retail delivery market is the growth of e-commerce platforms. These platforms are becoming more popular among consumers as they offer a wide range of products from different retailers in one place. This has led to increased competition among retailers, who are now offering faster and more efficient delivery services to attract customers.Another trend is the rise of sustainable delivery options. Many retailers are now offering eco-friendly delivery options, such as electric or hybrid vehicles, to reduce their carbon footprint. This is in line with the growing awareness and concern about the environment among Austrian consumers.
Local special circumstances: Austria's geography and infrastructure also play a role in the development of its retail delivery market. The country's mountainous terrain and scattered population make it challenging for retailers to offer fast and efficient delivery services in some areas. However, this has led to the emergence of local delivery companies that specialize in delivering to remote areas.
Underlying macroeconomic factors: The growth of Austria's retail delivery market can be attributed to several macroeconomic factors. The country's strong economy and high purchasing power have led to increased consumer spending, including online shopping. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers prefer to avoid crowded stores and shopping malls.In conclusion, the Austrian retail delivery market is experiencing significant growth, driven by customer preferences for convenience and flexibility, the rise of e-commerce platforms, and the emergence of sustainable delivery options. The country's geography and infrastructure also play a role in shaping the market, while its strong economy and the impact of the COVID-19 pandemic are underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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