Dating Services

Revenue in the Dating Services market is projected to reach US$30.81m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.59%, resulting in a projected market volume of US$31.73m by 2029.
The Online Dating market has a projected market volume of US$12.47m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$26.68 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.3m users by 2029.
User penetration in the Dating Services market will be at 12.9% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Austria has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in Austria have evolved, with an increasing number of individuals seeking online platforms to find potential partners. This shift can be attributed to the convenience and accessibility offered by online dating platforms, allowing users to connect with a larger pool of potential partners. Additionally, the younger population in Austria is more open to the idea of online dating, further contributing to the growth of the market. Trends in the Dating Services market in Austria indicate a growing emphasis on niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, hobbies, or age groups. This trend reflects the desire for more personalized matchmaking experiences, as individuals seek partners who share similar values and interests. Niche dating platforms also provide a sense of community and belonging, fostering deeper connections among users. Local special circumstances in Austria have also influenced the development of the Dating Services market. The country's relatively small population and close-knit communities have led to a preference for more discreet and private dating experiences. This has resulted in the popularity of exclusive offline events and matchmaking services, where individuals can meet potential partners in a more controlled and confidential environment. Underlying macroeconomic factors, such as rising disposable incomes and changing social norms, have further contributed to the growth of the Dating Services market in Austria. As individuals have more financial resources at their disposal, they are willing to invest in dating services to enhance their chances of finding a compatible partner. Additionally, societal changes, such as the increasing acceptance of non-traditional relationships and the delay in marriage, have created a larger pool of potential customers for dating services. Overall, the Dating Services market in Austria is experiencing growth due to evolving customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards dating evolve, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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