The Austrian grocery delivery market has been growing steadily over the past few years, driven by changing consumer preferences and local special circumstances.
Customer preferences: Austrian consumers are increasingly looking for convenience and time-saving options when it comes to grocery shopping. With busy work schedules and longer commutes, many consumers are turning to online grocery delivery services to save time and effort. Additionally, the COVID-19 pandemic has accelerated the shift towards online grocery shopping, as consumers look for safer and more convenient ways to purchase their groceries.
Trends in the market: One of the key trends in the Austrian grocery delivery market is the rise of on-demand delivery services. Many consumers are looking for fast and flexible delivery options, which allow them to receive their groceries within a few hours of placing an order. As a result, many grocery retailers and delivery companies are investing in on-demand delivery capabilities, such as same-day or express delivery.Another trend in the Austrian market is the growing popularity of meal kit delivery services. These services provide customers with pre-portioned ingredients and recipes, allowing them to cook restaurant-quality meals at home. Meal kit delivery services have become increasingly popular in Austria, as consumers look for new and convenient ways to prepare meals at home.
Local special circumstances: Austria has a highly developed grocery retail sector, with a large number of supermarkets and hypermarkets located throughout the country. However, many of these retailers have been slow to adopt online grocery delivery services, which has created an opportunity for new entrants to the market. As a result, there has been a proliferation of new online grocery delivery services in Austria, ranging from large multinational retailers to small local startups.
Underlying macroeconomic factors: The Austrian economy has been growing steadily over the past few years, with low unemployment and strong consumer confidence. This has created a favorable environment for the grocery delivery market, as consumers have more disposable income and are more willing to try new services. Additionally, the COVID-19 pandemic has had a significant impact on the Austrian economy, with many consumers looking for safer and more convenient ways to purchase their groceries. This has accelerated the shift towards online grocery shopping and is likely to continue to drive growth in the grocery delivery market in Austria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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