The Meal Kit Delivery market in Austria has been gaining traction in recent years, with a growing number of consumers opting for this convenient and time-saving meal solution.
Customer preferences: Austrian consumers, like many others worldwide, are increasingly busy and looking for ways to save time and effort in their daily lives. Meal kit delivery services offer a solution to this problem, providing customers with pre-portioned ingredients and easy-to-follow recipes that allow them to prepare a home-cooked meal in a fraction of the time it would take to shop for ingredients and plan a meal from scratch. Additionally, many consumers appreciate the convenience of having all the necessary ingredients delivered directly to their doorstep, eliminating the need for a trip to the grocery store.
Trends in the market: One trend that has been observed in the Austrian Meal Kit Delivery market is the growing demand for vegetarian and vegan options. As more consumers become health-conscious and aware of the environmental impact of their food choices, there has been a surge in demand for plant-based meal options. Meal kit delivery services are responding to this trend by offering a variety of vegetarian and vegan meal options to cater to this growing market.Another trend in the Austrian market is the increasing popularity of locally-sourced and organic ingredients. Many consumers are willing to pay a premium for high-quality, sustainably-sourced ingredients, and meal kit delivery services are responding by partnering with local farmers and producers to source their ingredients. This not only supports local businesses but also provides customers with fresher, more sustainable ingredients.
Local special circumstances: Austria has a strong culinary tradition, with a focus on hearty, traditional dishes like Wiener Schnitzel and Goulash. However, many consumers are also looking for more diverse and international cuisine options. Meal kit delivery services are filling this gap by offering a wide range of international meal options, from Thai curries to Mexican tacos, to cater to a more diverse range of tastes.
Underlying macroeconomic factors: The Austrian economy has been growing steadily in recent years, with low unemployment rates and a stable political climate. This has led to a rise in disposable income and consumer spending, which has contributed to the growth of the Meal Kit Delivery market. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping and home delivery services, further boosting the demand for meal kit delivery services in Austria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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