eServices

The eServices market in Austria is projected to generate a revenue of US$2.06bn in 2024.
It is expected to experience a compound annual growth rate (CAGR 2024-2029) of 10.54%, resulting in a market volume of US$3.40bn by 2029.
In 2025.0, the 0.0 market is anticipated to witness a revenue growth of 0.0.
The 0.0 market is expected to reach a market volume of 0.0 in 2024.
In comparison to other countries, China is projected to generate the highest revenue, amounting to US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is estimated to be 0.0 in 2024.
Furthermore, the number of users in the 0.0 market is projected to reach 0.0 by 2029.
The user penetration rate in the 0.0 market is expected to be 0.0 in 2024.
Austria is experiencing a surge in demand for eServices, with a focus on online banking and digital government services.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Austria is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trend. Customer preferences in Austria have shifted towards digital services, with consumers increasingly relying on online platforms for various needs. This includes e-commerce platforms for shopping, online banking services, and digital entertainment platforms. The convenience and accessibility of these services have made them popular among Austrian consumers, driving the growth of the eServices market. Trends in the market also play a crucial role in the development of the eServices sector in Austria. One notable trend is the increasing adoption of mobile devices, such as smartphones and tablets. This has led to a surge in mobile app usage, with consumers using apps for a wide range of purposes, including shopping, banking, and entertainment. The proliferation of mobile devices has created new opportunities for eService providers to reach and engage with customers. Another trend in the eServices market in Austria is the rise of online marketplaces. These platforms connect buyers and sellers, offering a wide range of products and services. Online marketplaces have gained popularity due to their convenience, competitive pricing, and extensive product offerings. This trend has led to increased competition among eService providers, as they strive to attract and retain customers in a crowded marketplace. Local special circumstances in Austria have also contributed to the growth of the eServices market. The country has a highly developed infrastructure and a high rate of internet penetration, making it conducive for the adoption of digital services. Additionally, Austrians have a high level of digital literacy, with a large portion of the population comfortable with using technology and conducting transactions online. These factors have created a favorable environment for the expansion of the eServices sector. Underlying macroeconomic factors have also played a role in the development of the eServices market in Austria. The country has a stable economy and a high standard of living, which has resulted in a strong consumer base with disposable income. This has fueled consumer spending and increased demand for eServices. Additionally, the government has implemented policies to promote digitalization and support the growth of the digital economy, further driving the expansion of the eServices market. In conclusion, the eServices market in Austria is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital services, the adoption of mobile devices, the rise of online marketplaces, a favorable local environment, and a strong economy have all contributed to the positive trajectory of the eServices sector in Austria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.