Electronics - Austria

Austria

Highlights

Revenue in the Electronic Market is projected to reach US$1.79bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.88%, resulting in a projected market volume of US$2.49bn by 2029.
With a projected market volume of US$116.00bn in 2024, most revenue is generated China.
In the Electronic Market, the number of users is expected to amount to 3.8m users by 2029.
User penetration will be 36.7% in 2024 and is expected to hit 44.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$605.90.

Definition:

The eCommerce Electronics market is a sector of online retailing that focuses on selling electronic devices, gadgets, and accessories through digital channels. The purpose of eCommerce Electronics is to provide consumers with a convenient and accessible way to purchase a wide range of products, including smartphones, laptops, cameras, and smart home devices.

The relevance of the eCommerce Electronics market lies in its ability to offer a broad selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to showcase the latest product features and specifications, and to leverage user reviews and ratings to build customer trust and loyalty.

The eCommerce Electronics market has experienced significant growth in recent years, driven by factors such as the increasing availability of affordable and high-speed internet, rising consumer confidence in online shopping, and the growing demand for connected and smart devices.

Examples of successful eCommerce Electronics businesses include Amazon Electronics, which offers a wide range of products across different categories and price ranges, and Newegg, which specializes in computer hardware and software products. Additionally, mobile phone manufacturers like Apple and Samsung have their own eCommerce platforms, enabling them to sell directly to consumers and control the user experience.

Structure:

The eCommerce market for Electronics consists of two different markets:

The Consumer Electronics market includes the sale of various types of electronic devices through digital channels which covers a wide range of products, such as smartphones, laptops, tablets, TVs, cameras, and audio equipment.
The Household Appliances market contains the sale of various types of appliances through digital channelswhich covers a wide range of products, such as refrigerators, washing machines, dishwashers, vacuum cleaners, and small kitchen appliances.

Additional Information:

Electronics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page

Key players in the market are companies like Apple, Amazon, JD, Samsung, Taobao, Tmall, and Dell.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.