Austria, a country known for its picturesque views, has a growing Online Food Delivery market. The country has a population of over 9 million people, with a significant portion of the population living in urban areas. The market is growing as more people are opting for convenience and time-saving measures when it comes to food.
Customer preferences: Austrians are known to be health-conscious and prefer fresh, organic, and locally sourced food. This preference is reflected in the Online Food Delivery market, with many companies offering healthy meal options. Additionally, Austrians are also open to trying new cuisines, which has led to the growth of international food delivery options.
Trends in the market: One of the significant trends in the Austrian Online Food Delivery market is the increasing popularity of mobile apps. Many companies have launched mobile apps that allow customers to order food quickly and easily. Another trend is the rise of food delivery companies partnering with local restaurants to offer a wider range of food options.
Local special circumstances: Austria has a strong food culture, with many traditional dishes that are popular among locals and tourists. This has led to the growth of online food delivery companies that offer traditional Austrian cuisine. Additionally, the country has a high disposable income, which means that people are willing to pay more for high-quality food and delivery services.
Underlying macroeconomic factors: The growth of the Austrian Online Food Delivery market can be attributed to several macroeconomic factors. Firstly, the country has a high internet penetration rate, with over 80% of the population having access to the internet. This has made it easier for people to order food online. Secondly, the country has a growing urban population, which means that more people are living in areas where food delivery services are available. Finally, the COVID-19 pandemic has accelerated the growth of the Online Food Delivery market, as more people are staying at home and ordering food online.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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