Bottled Water - Southern Africa

The bottled water market in Southern Africa has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Southern Africa have shifted towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are opting for bottled water as a healthier alternative to sugary drinks. Additionally, the convenience and portability of bottled water make it a popular choice among busy urban dwellers. Trends in the market further support the growth of the bottled water industry in Southern Africa. With rising urbanization and an expanding middle class, the demand for bottled water has surged. Increasing disposable incomes have allowed consumers to spend more on premium bottled water brands, driving up sales. Additionally, the growing tourism industry in the region has also contributed to the increased demand for bottled water. Local special circumstances, such as inadequate access to clean drinking water in some areas, have also fueled the growth of the bottled water market. In certain regions of Southern Africa, the quality of tap water is not reliable, leading consumers to rely on bottled water as a safer alternative. This has created a niche market for bottled water companies to cater to the needs of these consumers. Underlying macroeconomic factors have played a significant role in the development of the bottled water market in Southern Africa. Economic growth in the region has led to an increase in consumer spending power, allowing more people to afford bottled water. Additionally, population growth and urbanization have contributed to the expansion of the market. As more people move to cities, the demand for bottled water is expected to continue growing. In conclusion, the bottled water market in Southern Africa has experienced significant growth due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As consumers become more health-conscious and disposable incomes rise, the demand for bottled water is expected to continue increasing in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.