Soft Drinks - Southern Africa | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$3.83bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$395.50m in 2024.
Revenue, combined amounts to US$4.23bn in 2024.
The revenue, at home is expected to grow annually by 5.05% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$54.72 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 3.10bn L by 2024.
Volume, out-of-home is expected to amount to 95.88m L in 2024.
Volume, combined is expected to amount to 3.20bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 44.31L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Southern Africa has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the region have shifted towards healthier beverage options, with a growing demand for natural and low-sugar drinks. Consumers are increasingly conscious about their health and are seeking out products that align with their wellness goals. This has led to a rise in the consumption of bottled water, fruit juices, and functional beverages that offer added health benefits. Trends in the market also reflect the growing popularity of non-alcoholic beverages in Southern Africa. Soft drinks, such as carbonated beverages and energy drinks, have seen a surge in demand as consumers look for refreshing and energizing options. Additionally, there has been a rise in the consumption of ready-to-drink (RTD) beverages, which provide convenience and portability for on-the-go consumption. Local special circumstances, such as the hot and arid climate in certain parts of Southern Africa, have contributed to the growth of the Soft Drinks market. The need for hydration and refreshment in these regions has driven the consumption of soft drinks, particularly during the summer months. Additionally, the growing urbanization and increasing disposable incomes in the region have fueled the demand for soft drinks as a popular choice for social gatherings and celebrations. Underlying macroeconomic factors have also played a role in the development of the Soft Drinks market in Southern Africa. Economic growth in the region has led to an expansion of the middle class, who have more disposable income to spend on discretionary items like soft drinks. Furthermore, the rise of e-commerce and online platforms has made it easier for consumers to access and purchase a wide variety of soft drinks, contributing to market growth. In conclusion, the Soft Drinks market in Southern Africa is experiencing growth due to changing customer preferences towards healthier options, emerging trends in non-alcoholic beverages, local special circumstances such as climate and lifestyle, and underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for soft drinks will remain strong, driven by the desire for hydration, convenience, and social enjoyment.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.