Juices - Southern Africa

The Juices market in Southern Africa is experiencing significant growth and development. Customer preferences in the region are shifting towards healthier beverage options, leading to an increased demand for juices. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market. Customer preferences in Southern Africa are increasingly focused on health and wellness. Consumers are becoming more conscious of their dietary choices and are seeking out beverages that are perceived as healthier alternatives to sugary carbonated drinks. Juices, with their natural fruit content and perceived nutritional benefits, are meeting this demand. As a result, there is a growing preference for juices over other beverages in the region. Trends in the market indicate a rise in the consumption of packaged juices. This can be attributed to several factors. Firstly, urbanization and changing lifestyles have led to a rise in the demand for convenient and ready-to-drink beverages. Packaged juices provide a convenient option for consumers on the go. Secondly, the increasing availability and variety of juice flavors and blends cater to the diverse tastes and preferences of consumers in the region. Finally, the marketing efforts of juice companies, highlighting the nutritional benefits and natural ingredients of their products, have successfully influenced consumer choices. Local special circumstances in Southern Africa also contribute to the development of the Juices market. The region is known for its abundant supply of fresh fruits, including citrus fruits, mangoes, and pineapples. This availability of locally sourced fruits allows juice manufacturers to produce high-quality products at competitive prices. Additionally, the growing tourism industry in Southern Africa has created a demand for refreshing and healthy beverages, further driving the growth of the Juices market. Underlying macroeconomic factors play a role in the development of the Juices market in Southern Africa. The region has been experiencing economic growth and rising disposable incomes, which have increased consumer purchasing power. As a result, consumers are more willing and able to spend on premium and healthier beverage options like juices. Furthermore, the increasing urbanization and modernization of the region have led to changes in consumer lifestyles and preferences, favoring the consumption of juices. In conclusion, the Juices market in Southern Africa is developing due to shifting customer preferences towards healthier beverages, the availability of locally sourced fruits, the influence of underlying macroeconomic factors, and the convenience and marketing efforts of juice companies. These factors are driving the growth and expansion of the market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.