Ready-to-Drink (RTD) Coffee & Tea - Southern Africa

The Ready-to-Drink (RTD) Coffee & Tea market in Southern Africa has been experiencing significant growth in recent years.

Customer preferences: One of the main factors driving the growth of the RTD Coffee & Tea market in Southern Africa is the increasing demand for convenience. As consumers lead increasingly busy lifestyles, they are looking for convenient and on-the-go options for their coffee and tea consumption. RTD products provide a quick and easy solution for consumers who want to enjoy their favorite beverages without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Southern Africa is the growing popularity of flavored and specialty products. Consumers are becoming more adventurous in their beverage choices and are seeking unique and innovative flavors. This trend is particularly evident among the younger demographic, who are more open to trying new and different flavors. As a result, manufacturers are introducing a wide range of flavored and specialty RTD coffee and tea products to cater to this demand. Another trend in the market is the increasing focus on health and wellness. Consumers are becoming more conscious of their health and are looking for healthier beverage options. This has led to the introduction of RTD coffee and tea products that are low in sugar, free from artificial additives, and made with natural ingredients. Manufacturers are also incorporating functional ingredients such as antioxidants and vitamins to enhance the health benefits of their products.

Local special circumstances: In Southern Africa, there is a strong coffee culture, with consumers appreciating the taste and aroma of freshly brewed coffee. However, the RTD Coffee & Tea market has gained traction due to its convenience and affordability. While traditional coffee shops and cafes still remain popular, RTD coffee and tea products provide an alternative option for consumers who are on the go or prefer to enjoy their beverages at home or at work.

Underlying macroeconomic factors: The growing middle class and urbanization in Southern Africa have contributed to the growth of the RTD Coffee & Tea market. As disposable incomes rise and more people move to urban areas, there is an increasing demand for convenient and on-the-go food and beverage options. RTD coffee and tea products fit well into this lifestyle, providing a quick and easy solution for busy consumers. In addition, the increasing influence of Western culture and the rise of coffee shop chains in urban areas have also fueled the growth of the RTD Coffee & Tea market. Consumers are becoming more exposed to international coffee and tea trends, and are looking for similar experiences in their own region. RTD coffee and tea products allow consumers to enjoy the flavors and experiences of their favorite coffee shops in a convenient and affordable way. Overall, the Ready-to-Drink (RTD) Coffee & Tea market in Southern Africa is experiencing growth due to the increasing demand for convenience, the popularity of flavored and specialty products, the focus on health and wellness, the local coffee culture, and the underlying macroeconomic factors of a growing middle class and urbanization. As these trends continue to evolve, it is expected that the market will further expand and diversify in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.