Fresh Vegetables - Angola

Angola

Highlights

Revenue in the Fresh Vegetables market amounts to US$2.49bn in 2024. The market is expected to grow annually by 12.87% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$65.93 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 2.80bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 10.9% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 55.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Angola is experiencing steady growth, fueled by increasing consumer health consciousness, urbanization, and enhanced distribution channels for fresh produce, resulting in greater accessibility and variety for consumers.

Customer preferences: Consumers in Angola are increasingly prioritizing fresh, locally sourced vegetables as part of a broader shift towards healthier eating habits. This trend is influenced by a growing awareness of nutrition and its impact on well-being, particularly among younger demographics. Additionally, urbanization is prompting a rise in demand for convenient access to fresh produce, with many seeking out markets that offer organic and sustainable options. Furthermore, cultural practices around communal meals are evolving, driving interest in diverse vegetable varieties that support traditional recipes while promoting healthier choices.

Trends in the market: In Angola, the fresh vegetables market is experiencing a significant shift as consumers increasingly prioritize locally sourced produce in their diets. This trend is fueled by heightened awareness of nutrition's role in health, especially among the younger population. Urbanization is driving demand for easy access to fresh vegetables, with consumers actively seeking organic and sustainable options. Moreover, evolving cultural practices around communal meals are fostering interest in a variety of vegetables that align with traditional recipes while promoting healthier eating habits, ultimately shaping the market landscape for industry stakeholders.

Local special circumstances: In Angola, the fresh vegetables market is shaped by the country’s diverse climate and fertile soil, which supports a wide range of agricultural produce. Local farming practices are deeply rooted in traditional methods, influencing consumer preferences for seasonal and organic vegetables. Additionally, cultural events and communal gatherings promote the use of traditional recipes, increasing demand for specific local varieties. Regulatory support for smallholder farmers enhances access to markets, fostering a more resilient supply chain and ensuring that local produce meets the rising health-conscious consumer demand.

Underlying macroeconomic factors: The fresh vegetables market in Angola is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and global commodity prices. The national economic health, characterized by fluctuations in oil revenues and inflation rates, directly impacts consumer purchasing power and food affordability. Favorable fiscal policies aimed at supporting local agriculture enhance smallholder farmers' access to financial resources and technology, promoting productivity. Furthermore, global trends toward sustainable agriculture and organic produce align with rising domestic health consciousness, driving demand for fresh vegetables and fostering market growth amidst economic challenges.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.