Processed Meat - Thailand

Thailand

Revenue in the Processed Meat market amounts to US$1,098.00m in 2024. The market is expected to grow annually by 2.33% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$15.32 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 199.90m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 2.8kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat Market in Thailand has seen a sluggish growth rate due to increasing health consciousness and concerns over the use of preservatives and additives in Ham & Bacon, Sausages, and Cold & Roast Meat Products. However, the convenience of ready-to-eat processed meat and changing lifestyles continue to drive demand. Government regulations and consumer preferences towards healthier alternatives also play a significant role in shaping the market.

Customer preferences: Consumers in Thailand are becoming more health-conscious and are looking for healthier options in their food choices. This has led to a rise in demand for organic and natural processed meats that are free from additives and preservatives. Additionally, there is a growing trend towards plant-based and vegetarian diets, driven by concerns for animal welfare, environmental sustainability, and personal health. This shift in consumer preferences is also influenced by the rise of social media and the increasing availability of information on the health benefits of plant-based diets. As a result, companies in the processed meat market are introducing innovative, plant-based alternatives to traditional meat products to cater to this changing consumer demand.

Trends in the market: In Thailand, the Processed Meat market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by the growing demand for organic and plant-based meat alternatives. Additionally, there is a rise in demand for halal and vegetarian processed meat products. This trend is significant as it reflects changing consumer preferences and presents opportunities for industry stakeholders to tap into emerging markets. However, it also poses challenges for traditional meat producers and may require them to adapt their production processes and offerings to cater to these changing trends.

Local special circumstances: In Thailand, the Processed Meat Market within the Meat Market of The Food market is heavily influenced by the country's strong focus on street food culture. Thai consumers have a preference for freshly prepared, ready-to-eat meat products, leading to a high demand for locally produced processed meats. Additionally, strict regulations and labeling requirements for processed meats, driven by consumer awareness and health concerns, have resulted in a unique market landscape. These factors contribute to the dynamic growth and success of the Processed Meat Market in Thailand.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Thailand is influenced by macroeconomic factors such as consumer spending, trade policies, and government regulations. As Thailand's economy continues to grow, consumer spending power is increasing, leading to a higher demand for processed meat products. However, trade policies, such as import restrictions and tariffs, can impact the availability and cost of imported processed meat, affecting market growth. Additionally, government regulations on food safety and labeling requirements can also impact the market, as consumers are becoming more health-conscious and demanding transparency in food products. The country's overall economic health and fiscal policies also play a role in market performance, as a stable and growing economy can drive consumer confidence and spending.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.