Fruits & Nuts - Thailand

Thailand

Highlights

Revenue in the Fruits & Nuts market amounts to US$5.64bn in 2024. The market is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$78.40 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 1.98bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 24.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Thailand has been witnessing minimal growth, influenced by factors such as shifting consumer preferences towards healthier options, competition from imported products, and the seasonal availability of fresh produce, impacting overall market dynamics.

Customer preferences: Consumers in Thailand are increasingly prioritizing health and wellness, driving a notable shift towards organic and minimally processed fruits and nuts. This trend is fueled by a growing awareness of the benefits of natural ingredients, particularly among younger demographics who value sustainability and ethical sourcing. Additionally, the rise of plant-based diets and snacking options has led to a surge in demand for innovative fruit and nut products, such as nut-based spreads and dried fruit snacks, reflecting evolving lifestyle choices and cultural preferences for nutritious, convenient food options.

Trends in the market: In Thailand, the Fruits & Nuts market is experiencing a significant shift towards organic and health-focused products, driven by an increasing consumer emphasis on wellness and nutrition. This trend is particularly prominent among younger generations, who are more inclined to seek out sustainably sourced and minimally processed options. Innovations such as nut-based spreads and diverse dried fruit snacks are gaining popularity, reflecting a broader movement towards plant-based diets. As these preferences continue to evolve, industry stakeholders must adapt their product offerings to meet the demand for convenience, health benefits, and ethical sourcing, ultimately shaping the future of the market.

Local special circumstances: In Thailand, the Fruits & Nuts market is uniquely influenced by its tropical climate, which allows for a diverse range of locally grown fruits and nuts, fostering a vibrant agricultural sector. Cultural factors also play a significant role, as traditional Thai cuisine incorporates a variety of fresh produce, enhancing demand for high-quality, organic options. Additionally, government initiatives promoting sustainable farming practices and organic certification are encouraging farmers to adopt eco-friendly methods, aligning with the rising consumer preference for health-conscious and ethically sourced products.

Underlying macroeconomic factors: The Fruits & Nuts market in Thailand is shaped by macroeconomic factors such as global trade dynamics, national economic stability, and consumer spending patterns. The country benefits from strong agricultural exports, with increasing demand for Thai fruits in international markets, enhancing overall economic growth. Additionally, favorable fiscal policies and government support for the agricultural sector promote innovation and sustainable practices. Rising disposable incomes among consumers create a greater demand for premium, organic products, reflecting a shift towards health-conscious consumption. Furthermore, fluctuations in currency exchange rates can impact pricing and competitiveness in the global market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.