Breakfast Cereals - Thailand

Thailand

Highlights

Revenue in the Breakfast Cereals market amounts to US$296.60m in 2024. The market is expected to grow annually by 4.93% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.12 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 77.18m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Thailand is currently experiencing minimal growth, influenced by factors such as low consumer awareness and limited distribution channels. Despite this, the market is expected to see steady growth due to increasing health consciousness and the convenience of online purchasing options.

Customer preferences: As health and wellness continue to gain importance in Thai culture, there has been a rise in demand for healthier breakfast cereal options. Consumers are increasingly looking for products that are low in sugar and high in protein and fiber. This trend is driven by a growing awareness of the benefits of a balanced diet and the desire for convenient and nutritious breakfast options. Additionally, there has been a shift towards plant-based and organic breakfast cereals, reflecting a preference for natural and sustainable products.

Trends in the market: In Thailand, the Breakfast Cereals market is experiencing an increase in demand for healthier options, with consumers becoming more health-conscious. This trend is driven by the rising prevalence of diet-related diseases and the government's efforts to promote healthy eating. As a result, there is a growing demand for low-sugar and high-fiber cereals, as well as gluten-free and organic options. This trend is expected to continue, presenting opportunities for industry players to innovate and cater to the evolving consumer preferences. Additionally, the rise of e-commerce and online shopping in Thailand is also influencing the Breakfast Cereals market, with more consumers opting for convenient and hassle-free ways to purchase their breakfast foods. This trend is expected to have a significant impact on the distribution and marketing strategies of industry stakeholders, as they adapt to the changing landscape of the market.

Local special circumstances: In Thailand, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by the country's unique cultural preferences and regulatory policies. Traditional Thai breakfasts typically consist of rice or noodle dishes, which has led to a slower adoption of breakfast cereals compared to other Asian countries. Additionally, strict regulations on food labeling and advertising have affected the marketing strategies of breakfast cereal brands in Thailand. These factors have contributed to a slower growth rate in the market compared to other countries in the region.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Thailand is influenced by several macroeconomic factors. The country's stable economic growth, favorable investment climate, and increasing disposable income levels have led to a rise in consumer spending on convenience foods, including breakfast cereals. Additionally, the growing trend of health consciousness and the adoption of Western dietary habits have also contributed to the demand for healthier and fortified breakfast cereal options in the country. Moreover, the government's initiatives to promote a healthy lifestyle and improve nutritional standards further support the growth of the breakfast cereals market in Thailand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.