Fresh Fruits - Thailand | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$4.78bn in 2024. The market is expected to grow annually by 3.84% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$66.47 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.74bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 21.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Thailand has seen minimal growth due to factors such as limited availability of land for cultivation, changing consumer preferences towards processed fruits, and competition from imported fruits. However, with increasing health consciousness among consumers and the convenience of online purchasing, the market is expected to experience growth in the coming years.

Customer preferences: Consumer preferences in Thailand's Fresh Fruits Market are shifting towards more organic and locally sourced produce. This trend is driven by a growing awareness of the environmental impact of food production and a desire for healthier, chemical-free options. Additionally, there has been a rise in demand for exotic fruits and superfoods, influenced by the country's diverse cultural influences and health-conscious lifestyle. This has led to an increase in small-scale and community-based farming, reflecting a desire for sustainable and socially responsible consumption.

Trends in the market: In Thailand, the Fresh Fruits Market is seeing a rise in demand for organic and locally grown fruits, as consumers become more health-conscious. This trend is expected to continue as the government implements policies to promote sustainable agriculture and healthy eating habits. Additionally, there is a growing trend towards e-commerce in the Fresh Fruits Market, with online platforms providing a convenient way for consumers to purchase a variety of fruits. This shift towards online shopping is expected to drive the growth of the market and create new opportunities for industry stakeholders.

Local special circumstances: In Thailand, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's tropical climate and diverse agricultural landscape. This allows for a wide variety of fruits to be grown and harvested, creating a unique market for both local and export consumption. Additionally, Thailand's rich cultural heritage places a strong emphasis on the consumption of fresh, locally-grown fruits as a significant part of the daily diet. This cultural preference, coupled with the government's efforts to promote and regulate the production and export of fruits, plays a crucial role in shaping the dynamics of the Fresh Fruits Market in Thailand.

Underlying macroeconomic factors: The growth of the Fresh Fruits Market in Thailand is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As a major producer and exporter of fruits, Thailand's economy heavily relies on the performance of its agriculture sector. Any fluctuations in global demand for fruits and changes in trade policies can greatly affect the market. Moreover, the country's economic health and government policies on agriculture and trade also play a crucial role in shaping the market. With a growing population and increasing health consciousness, the demand for fresh fruits in Thailand is expected to continue to rise, creating opportunities for market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.