Confectionery & Snacks - Thailand

Thailand

Highlights

Revenue in the Confectionery & Snacks market amounts to US$8.98bn in 2024. The market is expected to grow annually by 5.88% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$125.00 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 1.49bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 17.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery and Snack Food market in Thailand is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite this slow growth rate, the market is expected to continue expanding due to the demand for indulgent and convenient snacks.

Customer preferences: Consumers in Thailand are showing a growing interest in healthier and more natural confectionery and snack options. This is driven by a desire for better nutrition and wellness, as well as a rise in environmental consciousness. As a result, there has been an increase in demand for organic and plant-based snacks, as well as products made with all-natural ingredients. This trend is expected to continue as consumers become more health-conscious and prioritize sustainability in their purchasing decisions.

Trends in the market: In Thailand, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthy and natural snacks. This trend is driven by the increasing health consciousness among consumers and the growing awareness of the negative effects of consuming processed snacks. As a result, there has been a rise in the availability of organic and plant-based snacks in the market. This trajectory is significant for industry stakeholders as it presents opportunities for new product development and partnerships with organic food suppliers. It also highlights the need for manufacturers to reformulate their products to meet the demands of health-conscious consumers. Additionally, this trend has potential implications for the overall growth and profitability of the Confectionery & Snacks Market in Thailand, as the demand for healthy snacks is expected to continue to rise in the coming years.

Local special circumstances: In Thailand, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's unique geography and tropical climate. This has led to a focus on locally sourced ingredients and traditional flavors in snack products, such as coconut, mango, and durian. Additionally, Thailand's cultural emphasis on snacking and street food has created a thriving market for convenient and affordable snack options. On the regulatory front, the government's efforts to promote healthy eating habits have led to the rise of healthier snack alternatives, such as fruit chips and protein bars.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Thailand is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and economic growth. As the Thai economy continues to grow, the purchasing power of consumers increases, leading to higher demand for confectionery and snack products. Furthermore, favorable government policies and investments in the food and beverage industry have also boosted market growth. However, fluctuating exchange rates and rising raw material costs can negatively impact the market's performance. Additionally, changing consumer preferences towards healthier snack options and increasing competition from imported brands are also significant factors affecting the market in Thailand. These macroeconomic factors play a crucial role in shaping the growth and development of the Confectionery & Snacks Market in Thailand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.