Baby Cereals & Other Dried Baby Food - Thailand

Thailand

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$63.80m in 2024. The market is expected to grow annually by 10.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.89 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 8.91m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 7.0% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Thailand has seen minimal growth due to factors such as low birth rates and increasing competition from other baby food products. However, the market is expected to experience steady growth in the coming years due to the rising health consciousness among parents and the convenience of online shopping for baby food products.

Customer preferences: The demand for organic and natural baby food products is on the rise in Thailand, driven by growing health awareness among parents. This trend is also influenced by cultural beliefs and traditions that place emphasis on providing the best possible nutrition for infants and young children. Moreover, with the rise of dual-income households and busy lifestyles, there is an increasing preference for convenient and ready-to-eat options in the baby food market, leading to a surge in sales of dried baby food products.

Trends in the market: In Thailand, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is driven by increasing consumer awareness of the benefits of organic and natural foods for infants, as well as concerns over the safety and quality of conventional baby food products. This trajectory is expected to continue, with more companies entering the market with organic and natural offerings. This trend has significant implications for industry stakeholders, as they will need to adapt their production and marketing strategies to meet the changing preferences of consumers. Additionally, it presents opportunities for partnerships and collaborations between manufacturers and organic food suppliers.

Local special circumstances: In Thailand, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the country's strong cultural emphasis on traditional, homemade baby food. This has led to a slower adoption of pre-packaged baby food compared to other markets. Additionally, strict regulations on food labeling and advertising have also affected the market, making it more challenging for foreign companies to enter. Furthermore, the country's warm climate has resulted in a preference for fruit-based baby food products, creating a unique demand for locally-sourced ingredients.

Underlying macroeconomic factors: The demand for Baby Cereals & Other Dried Baby Food in Thailand is also influenced by macroeconomic factors such as the country's overall economic health, fiscal policies, and global economic trends. Thailand's strong economic growth and stable political environment have contributed to a growing middle class with increased purchasing power. This, coupled with rising disposable income and changing lifestyles, has resulted in a higher demand for convenient and high-quality baby food products. Additionally, government initiatives promoting healthy eating habits and increasing awareness about the importance of proper nutrition for infants have also played a role in driving market growth. However, fluctuations in exchange rates, inflation, and changing consumer preferences could potentially impact market performance in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.