Sausages - Worldwide

  • Worldwide
  • Revenue in the Sausages market amounts to US$110.70bn in 2024. The market is expected to grow annually by 5.28% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in Germany (US$10,820m in 2024).
  • In relation to total population figures, per person revenues of US$14.25 are generated in 2024.
  • In the Sausages market, volume is expected to amount to 15.53bn kg by 2029. The Sausages market is expected to show a volume growth of 1.7% in 2025.
  • The average volume per person in the Sausages market is expected to amount to 1.8kg in 2024.

Key regions: Russia, Canada, Spain, United States, Japan

 
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Analyst Opinion

The Sausages Market in the Processed Meat Market of the Meat Market within The Food market Worldwide is experiencing minimal growth, impacted by factors such as changing consumer preferences, fluctuating prices of raw materials, and increasing competition. Despite this, the market is expected to continue growing due to the convenience and variety of options offered by online shopping.

Customer preferences:
As consumers become more health-conscious, there is a growing demand for healthier and more natural sausage options in the processed meat market. This trend is driven by a shift towards clean label products and a preference for plant-based alternatives. In addition, the popularity of ethnic and fusion flavors is driving innovation in the sausage market, catering to diverse taste preferences. These shifts indicate a growing focus on sustainability and ethical sourcing in the meat industry.

Trends in the market:
In the processed meat market, the demand for sausages is on the rise globally, driven by the increasing popularity of convenience foods and rising disposable incomes. Moreover, there is a growing trend towards healthier and more sustainable food options, leading to a surge in demand for plant-based and organic sausages. This trend is expected to continue, with more consumers seeking out healthier and environmentally-friendly options. Industry stakeholders should focus on innovating and diversifying their product offerings to cater to this growing trend and stay competitive in the market. Additionally, partnerships with suppliers and retailers to ensure the availability of these products will be crucial for success in the sausages market.

Local special circumstances:
In Germany, the Sausages Market in the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong tradition and cultural significance of sausages. This has led to a wide variety of sausage products catering to different regional preferences. Additionally, strict regulations on the production and labeling of sausages have ensured high quality standards, making German sausages sought after globally. Furthermore, the growing trend of plant-based diets in Europe has also led to the development of vegetarian and vegan sausages in the German market.

Underlying macroeconomic factors:
The Sausages Market in the Processed Meat Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and economic stability. Developing countries with strong economic growth and rising middle-class populations are experiencing higher demand for processed meat products, including sausages. On the other hand, regions with economic challenges and uncertain trade policies may see slower market growth due to decreased consumer purchasing power and disrupted supply chains. Additionally, changing dietary preferences and health concerns are driving the demand for healthier and more sustainable sausage options, creating opportunities for market players to innovate and cater to these evolving consumer needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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