Butter - Worldwide | Statista Market Forecast

Revenue in the Butter market amounts to US$42.01bn in 2024. The market is expected to grow annually by 6.79% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$5.42 are generated in 2024.
In the Butter market, volume is expected to amount to 4.59bn kg by 2029. The Butter market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.50kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector is experiencing minimal growth globally, influenced by factors such as shifting consumer preferences towards healthier alternatives, price volatility, and the rising popularity of plant-based spreads.

Customer preferences: Consumers are increasingly gravitating towards plant-based diets, driven by health consciousness and environmental concerns, which is reshaping the Butter Market within the Oils & Fats sector. This shift is particularly prominent among younger demographics, who prioritize sustainable and ethical food choices. Additionally, the rise of cooking shows and social media platforms has heightened interest in gourmet and artisanal spreads, prompting traditional butter brands to innovate and diversify their product offerings to meet evolving tastes and preferences.

Trends in the market: Globally, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards plant-based alternatives, as health-conscious consumers increasingly favor vegan and dairy-free options. In North America and Europe, innovative brands are launching nut-based butters and blends that cater to this rising demand. Meanwhile, in Asia-Pacific, traditional butter is being reimagined with local flavors, reflecting cultural preferences. This evolving landscape compels industry stakeholders to adapt their product lines, invest in sustainable sourcing, and engage in transparent marketing to resonate with environmentally aware consumers.

Local special circumstances: In France, the Butter Market is deeply influenced by the country's rich culinary heritage, with traditional dairy products holding cultural significance. Artisanal butter, often sourced from local farms, is favored for its quality and flavor, driving consumer demand for premium options. In contrast, in Japan, regulatory standards focusing on food safety and health have led to increased interest in low-fat and fortified butter alternatives, aligning with the population's health-conscious mindset. These unique local factors shape product development and marketing strategies, influencing overall market dynamics.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector is significantly shaped by macroeconomic factors such as global dairy prices, agricultural policies, and consumer spending trends. In countries like France, a robust agricultural sector and favorable government subsidies for dairy farmers support high-quality butter production, enhancing market competitiveness. Conversely, in Japan, economic pressures such as aging demographics and rising health awareness influence consumer preferences towards lower-fat and fortified butter options. Fluctuations in currency exchange rates also impact import costs, affecting pricing strategies and overall market performance, particularly in regions reliant on imported dairy products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.