Fruits & Nuts - NAFTA

NAFTA

Highlights

Revenue in the Fruits & Nuts market amounts to US$117.80bn in 2024. The market is expected to grow annually by 3.98% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$230.80 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 32.27bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 56.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market within NAFTA is experiencing negligible growth, influenced by factors such as shifting consumer preferences, seasonal availability, and competition from processed alternatives, which challenge the demand for both fresh and frozen products.

Customer preferences: Consumers are increasingly gravitating towards organic and sustainably sourced fruits and nuts, reflecting a growing awareness of health and environmental issues. This trend is particularly pronounced among younger generations who prioritize clean eating and ethical consumption. Additionally, the rise of plant-based diets is fueling demand for innovative fruit and nut snacks as convenient, nutritious alternatives. Cultural influences, such as the popularity of global cuisines, also drive interest in exotic fruits and mixed nut blends, reshaping traditional purchasing habits within the market.

Trends in the market: In North America, the Fruits & Nuts Market is experiencing a significant shift towards organic and sustainably sourced products, as consumers become more health-conscious and environmentally aware. This trend is particularly strong among millennials and Gen Z, who increasingly prioritize clean labels and ethical sourcing in their purchasing decisions. Furthermore, the rise of plant-based diets is driving innovation in fruit and nut snacks, leading to the introduction of convenient, nutritious options. As global culinary influences expand, interest in exotic fruits and diverse nut blends is reshaping traditional consumption patterns, prompting industry stakeholders to adapt their offerings and marketing strategies.

Local special circumstances: In North America, the Fruits & Nuts Market is heavily influenced by diverse agricultural practices and regional climates that support a wide variety of crops. For instance, California is a major producer of almonds and avocados, benefiting from favorable weather conditions and advanced farming techniques. Culturally, the emphasis on health and wellness is reflected in consumer preferences for organic and locally sourced options, fostering a market for artisanal products. Regulatory standards around organic certification and food safety continue to shape the landscape, ensuring quality while driving innovation in sustainable practices.

Underlying macroeconomic factors: The Fruits & Nuts Market in North America is significantly influenced by macroeconomic factors such as trade policies, consumer spending trends, and agricultural productivity. The implementation of trade agreements like the USMCA (successor to NAFTA) plays a crucial role in shaping import-export dynamics, impacting prices and availability of fruits and nuts. Furthermore, fluctuations in national economic health, driven by GDP growth and inflation rates, affect consumer purchasing power and demand for premium products. Climate change and sustainability initiatives also drive innovation in farming practices, while fiscal policies that support agricultural subsidies can enhance production capabilities, ensuring market resilience and growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.