Bread & Cereal Products - NAFTA | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$121.80bn in 2024. The market is expected to grow annually by 3.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$238.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 34.17bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 62.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market within The Food market in NAFTA is experiencing modest growth, influenced by factors such as increasing health consciousness among consumers and convenience of online services. Sub-markets such as Bread and Breakfast Cereals contribute to this growth, while Pasta, Rice, and Other Cereal Products face challenges due to changing consumer preferences and stiff competition. The negligible growth rate is impacted by factors such as fluctuating raw material prices and changing dietary trends.

Customer preferences: One emerging trend in the Bread & Cereal Products Market within The Food market is the increasing demand for gluten-free options. This is driven by a growing awareness of gluten intolerance and a desire for healthier, more natural food choices. In addition, the rise of plant-based and vegan diets has also contributed to the demand for gluten-free products, as many of these diets exclude gluten-containing grains. As a result, companies are expanding their gluten-free offerings and developing innovative alternatives to traditional wheat-based products.

Trends in the market: In NAFTA, there is a trend towards healthier and more sustainable bread and cereal products, with a focus on using whole grains, organic ingredients, and reducing sugar and sodium content. This trend is driven by consumer demand for healthier options, as well as government initiatives promoting healthy eating. As a result, industry stakeholders are investing in research and development to create innovative and healthier products, while also facing pressure to comply with stricter labeling and marketing regulations. This trend is expected to continue, as consumers become more health-conscious and demand transparency and sustainability from food companies. This could lead to potential opportunities for companies to differentiate themselves through their products and marketing strategies.

Local special circumstances: In the Bread & Cereal Products Market within The Food market, the North American Free Trade Agreement (NAFTA) has had a significant impact on market dynamics. However, local factors such as geographical and cultural differences also play a crucial role. For instance, in Canada, the demand for healthier and organic options has led to the growth of the organic bread and cereal market. In Mexico, the market is driven by the growing population and the popularity of traditional corn-based products. These unique factors have shaped the market and differentiated it from other markets within NAFTA, making it a dynamic and diverse market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as trade agreements, economic stability, and government policies. Countries with strong economies and favorable trade agreements, such as those within NAFTA, experience higher market growth due to increased trade and investment opportunities. Additionally, government policies that promote domestic production and consumption of bread and cereal products can also influence market performance. Furthermore, global economic trends, such as changes in consumer preferences and purchasing power, can have a significant impact on the demand for these products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.