Non-Alcoholic Drinks - NAFTA | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$262.60bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$329.80bn in 2024.
Revenue, combined amounts to US$592.40bn in 2024.
The revenue, at home is expected to grow annually by 1.93% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$514.70 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 174.00bn L by 2024.
Volume, out-of-home is expected to amount to 31.08bn L in 2024.
Volume, combined is expected to amount to 205.00bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 340.90L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in NAFTA is experiencing significant growth and development. Customer preferences are shifting towards healthier beverage options, driving the demand for non-alcoholic drinks. In addition, local special circumstances and underlying macroeconomic factors are contributing to the market's growth.

Customer preferences: Consumers in NAFTA countries are increasingly prioritizing health and wellness, leading to a growing demand for non-alcoholic drinks. There is a rising awareness of the negative health effects of sugary beverages, prompting consumers to seek healthier alternatives. As a result, there is a surge in demand for natural and organic drinks, as well as beverages with reduced sugar content. Functional drinks, such as those with added vitamins or minerals, are also gaining popularity among health-conscious consumers.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in NAFTA is the rise of plant-based beverages. Plant-based milk alternatives, such as almond milk, soy milk, and oat milk, are gaining traction as consumers look for dairy-free options. These beverages are not only popular among individuals with lactose intolerance or dietary restrictions, but also among those seeking a more sustainable and environmentally friendly choice. Another trend in the market is the increasing popularity of ready-to-drink (RTD) beverages. Convenience is a major factor driving this trend, as consumers seek on-the-go options that fit their busy lifestyles. RTD coffees, teas, and energy drinks are particularly popular, offering a quick and convenient caffeine boost. Additionally, the demand for premium and artisanal non-alcoholic drinks is on the rise, as consumers seek unique and high-quality beverages.

Local special circumstances: The Non-Alcoholic Drinks market in NAFTA is influenced by local special circumstances in each country. In the United States, for example, the market is highly competitive and dynamic, with a wide range of beverage options available. The presence of large multinational companies, as well as a strong culture of innovation and entrepreneurship, contributes to the market's growth and diversity. In Canada, there is a growing demand for non-alcoholic drinks that cater to diverse dietary preferences and restrictions. The country's multicultural population and increasing number of individuals following vegetarian, vegan, or gluten-free diets drive the need for a variety of beverage options. Mexico, on the other hand, has a strong tradition of consuming non-alcoholic drinks, such as aguas frescas and traditional fruit-based beverages. This cultural preference for refreshing and flavorful drinks creates opportunities for both local and international beverage companies to cater to the Mexican market.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in NAFTA is also influenced by underlying macroeconomic factors. The region's strong economic growth and rising disposable incomes contribute to increased consumer spending on beverages. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options. Furthermore, changing demographics play a role in the market's development. The millennial and Gen Z populations, who are known for their health-conscious attitudes and willingness to try new products, are driving the demand for non-alcoholic drinks. These younger consumers are more likely to experiment with different flavors and brands, creating opportunities for innovation and product development in the market. In conclusion, the Non-Alcoholic Drinks market in NAFTA is experiencing growth and development due to shifting customer preferences towards healthier options, such as plant-based and functional beverages. Local special circumstances, such as multiculturalism and cultural preferences, also contribute to the market's dynamics. Underlying macroeconomic factors, including economic growth and changing demographics, further drive the market's expansion.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.