Non-Alcoholic Drinks - NAFTA

The Non-Alcoholic Drinks market in NAFTA is experiencing significant growth and development. Customer preferences are shifting towards healthier beverage options, driving the demand for non-alcoholic drinks. In addition, local special circumstances and underlying macroeconomic factors are contributing to the market's growth.

Customer preferences: Consumers in NAFTA countries are increasingly prioritizing health and wellness, leading to a growing demand for non-alcoholic drinks. There is a rising awareness of the negative health effects of sugary beverages, prompting consumers to seek healthier alternatives. As a result, there is a surge in demand for natural and organic drinks, as well as beverages with reduced sugar content. Functional drinks, such as those with added vitamins or minerals, are also gaining popularity among health-conscious consumers.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in NAFTA is the rise of plant-based beverages. Plant-based milk alternatives, such as almond milk, soy milk, and oat milk, are gaining traction as consumers look for dairy-free options. These beverages are not only popular among individuals with lactose intolerance or dietary restrictions, but also among those seeking a more sustainable and environmentally friendly choice. Another trend in the market is the increasing popularity of ready-to-drink (RTD) beverages. Convenience is a major factor driving this trend, as consumers seek on-the-go options that fit their busy lifestyles. RTD coffees, teas, and energy drinks are particularly popular, offering a quick and convenient caffeine boost. Additionally, the demand for premium and artisanal non-alcoholic drinks is on the rise, as consumers seek unique and high-quality beverages.

Local special circumstances: The Non-Alcoholic Drinks market in NAFTA is influenced by local special circumstances in each country. In the United States, for example, the market is highly competitive and dynamic, with a wide range of beverage options available. The presence of large multinational companies, as well as a strong culture of innovation and entrepreneurship, contributes to the market's growth and diversity. In Canada, there is a growing demand for non-alcoholic drinks that cater to diverse dietary preferences and restrictions. The country's multicultural population and increasing number of individuals following vegetarian, vegan, or gluten-free diets drive the need for a variety of beverage options. Mexico, on the other hand, has a strong tradition of consuming non-alcoholic drinks, such as aguas frescas and traditional fruit-based beverages. This cultural preference for refreshing and flavorful drinks creates opportunities for both local and international beverage companies to cater to the Mexican market.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in NAFTA is also influenced by underlying macroeconomic factors. The region's strong economic growth and rising disposable incomes contribute to increased consumer spending on beverages. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options. Furthermore, changing demographics play a role in the market's development. The millennial and Gen Z populations, who are known for their health-conscious attitudes and willingness to try new products, are driving the demand for non-alcoholic drinks. These younger consumers are more likely to experiment with different flavors and brands, creating opportunities for innovation and product development in the market. In conclusion, the Non-Alcoholic Drinks market in NAFTA is experiencing growth and development due to shifting customer preferences towards healthier options, such as plant-based and functional beverages. Local special circumstances, such as multiculturalism and cultural preferences, also contribute to the market's dynamics. Underlying macroeconomic factors, including economic growth and changing demographics, further drive the market's expansion.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.