Butter - NAFTA | Statista Market Forecast

Revenue in the Butter market amounts to US$5.67bn in 2024. The market is expected to grow annually by 4.67% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$11.11 are generated in 2024.
In the Butter market, volume is expected to amount to 585.80m kg by 2029. The Butter market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Butter market is expected to amount to 1.03kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in the NAFTA region has seen minimal growth, influenced by factors such as shifting consumer preferences towards plant-based alternatives and the rising costs of dairy production, which impact pricing and availability.

Customer preferences: Consumers in the NAFTA region are increasingly prioritizing health-conscious and environmentally sustainable choices, leading to a decline in traditional butter consumption. This trend is fueled by a growing awareness of plant-based diets and their perceived benefits, particularly among younger demographics. Additionally, the rise of veganism and flexitarian lifestyles is reshaping purchasing habits, with consumers gravitating towards dairy alternatives that align with their values. This shift reflects a broader societal move towards conscious eating and sustainable sourcing in The Food market.

Trends in the market: In the NAFTA region, the Butter Market within the Oils & Fats sector is experiencing a significant shift as consumers increasingly favor plant-based alternatives over traditional dairy products. This trend is particularly pronounced among millennials and Gen Z, who prioritize health and environmental sustainability. The rise of veganism and flexitarian diets is influencing purchasing decisions, driving demand for innovative dairy substitutes. As a result, industry stakeholders must adapt their product lines and marketing strategies to cater to this evolving consumer landscape, ensuring alignment with health-conscious and eco-friendly values.

Local special circumstances: In the NAFTA region, the Butter Market within the Oils & Fats sector is uniquely influenced by local factors such as agricultural policies, dairy production practices, and cultural preferences. The U.S. and Canada maintain robust dairy farming systems, yet strict regulations on dairy alternatives are fostering innovation. Additionally, the cultural emphasis on health and wellness is driving demand for plant-based butter substitutes, particularly among younger consumers. These dynamics compel producers to navigate a complex regulatory landscape while adapting to shifting consumer preferences, leading to a more diverse and competitive market.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in the NAFTA region is significantly influenced by macroeconomic factors such as dairy production costs, trade policies, and shifting consumer spending patterns. Economic stability in the U.S. and Canada, bolstered by favorable fiscal policies and agricultural subsidies, supports robust dairy farming. However, global trends such as fluctuating commodity prices and supply chain disruptions can impact production costs. Additionally, rising disposable incomes and a growing focus on health and sustainability are driving demand for diverse butter options, compelling producers to innovate and adapt to a dynamic market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.