Fresh Fruits - Puerto Rico | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$577.70m in 2024. The market is expected to grow annually by 2.33% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$176.70 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 180.20m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 54.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Puerto Rico is experiencing negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imported products. Additionally, economic constraints limit purchasing power, affecting overall demand.

Customer preferences: Consumers in Puerto Rico are increasingly prioritizing health and wellness, leading to a growing demand for organic and locally-sourced fresh fruits. This trend is influenced by a heightened awareness of nutrition and the benefits of a plant-based diet, especially among younger demographics. Additionally, cultural preferences for tropical fruits are prompting innovations in product offerings, such as ready-to-eat fruit packs. Social media platforms also play a role in shaping these preferences, as visually appealing fruit presentations gain popularity among consumers.

Trends in the market: In Puerto Rico, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, driven by a growing consumer focus on health and wellness. This trend is particularly pronounced among younger demographics, who are increasingly aware of the nutritional benefits associated with fresh fruits and plant-based diets. The popularity of tropical fruits is inspiring innovative product developments, such as ready-to-eat fruit packs that cater to busy lifestyles. Social media also influences consumer preferences, as aesthetically pleasing fruit presentations attract attention online. These evolving trends present significant implications for industry stakeholders, including opportunities for local farmers and businesses to differentiate their offerings and engage with health-conscious consumers.

Local special circumstances: In Puerto Rico, the Fresh Fruits Market is shaped by its unique geographical and cultural context, characterized by a tropical climate that fosters diverse fruit cultivation. Local traditions emphasize the importance of fruit in daily diets, enhancing demand for indigenous varieties like guava and passion fruit. Additionally, regulatory support for organic farming practices encourages sustainable agriculture, while the island's tourism sector boosts interest in exotic fruits. These factors collectively enhance market dynamics, offering local producers opportunities to cater to both residents and visitors seeking authentic, high-quality produce.

Underlying macroeconomic factors: The Fresh Fruits Market in Puerto Rico is significantly influenced by macroeconomic factors such as the island's economic stability, agricultural policies, and global trade dynamics. The national economy, shaped by tourism and remittances, supports consumer spending on fresh produce. Additionally, fiscal policies promoting local agriculture and sustainable practices foster growth in organic fruit production. Global trends, including increasing demand for health-conscious foods and exotic fruits, further drive market expansion. These factors create a robust environment for local producers to meet the diverse needs of both residents and tourists, enhancing the overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.