Fresh Fruits - Iraq | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$3.31bn in 2024. The market is expected to grow annually by 4.53% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$71.22 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 725.30m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 14.0kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Iraq is experiencing negligible growth, influenced by limited agricultural diversity, fluctuating weather conditions, and economic challenges. Additionally, consumer preferences and accessibility to various fruit types affect overall market dynamics.

Customer preferences: Consumers in Iraq's Fresh Fruits Market are showing a growing preference for organic and locally sourced produce, driven by heightened health consciousness and an emphasis on sustainability. This trend is influenced by younger demographics who are more aware of nutritional value and environmental impact. Additionally, urbanization and busy lifestyles are prompting demand for convenient, ready-to-eat fruit options, leading retailers to innovate with packaged fresh fruit and mixed fruit bowls, catering to the evolving needs of health-focused consumers.

Trends in the market: In Iraq, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced products, reflecting a heightened awareness of health and environmental sustainability among consumers. This trend is particularly pronounced among younger demographics, who prioritize nutritional value and eco-friendly practices. As urbanization continues to reshape lifestyles, there is an increasing demand for convenient, ready-to-eat fruit options. Retailers are responding by innovating with packaged fresh fruit and mixed fruit bowls, addressing the needs of health-conscious consumers and creating opportunities for industry stakeholders to engage with a rapidly evolving market.

Local special circumstances: In Iraq, the Fresh Fruits Market is shaped by unique geographical and cultural factors that influence consumer preferences and market dynamics. The country's diverse climate allows for a variety of locally grown fruits, fostering a strong demand for fresh, organic produce among health-conscious consumers. Additionally, cultural traditions emphasize communal meals featuring fruits, driving consumption. Regulatory support for local farmers further enhances the appeal of homegrown products, while urbanization leads to a surge in modern retail formats, promoting convenient, ready-to-eat fruit options.

Underlying macroeconomic factors: The Fresh Fruits Market in Iraq is influenced by several macroeconomic factors, including national economic health, consumer purchasing power, and global trade dynamics. The country's economic recovery post-conflict has spurred growth in disposable incomes, enabling consumers to prioritize fresh produce over processed alternatives. Additionally, fluctuations in global commodity prices and supply chain challenges can affect fruit availability and pricing. Government policies promoting agricultural development and food security further enhance local production, while urbanization fosters the growth of supermarkets and fruit markets, catering to a growing middle class seeking convenience and quality in their food choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.