Baby Food - NAFTA | Statista Market Forecast

Revenue in the Baby Food market amounts to US$10.56bn in 2024. The market is expected to grow annually by 3.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$20.68 are generated in 2024.
In the Baby Food market, volume is expected to amount to 500.60m kg by 2029. The Baby Food market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.9kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in NAFTA has been undergoing minimal growth, influenced by factors such as shifting consumer preferences towards more nutritious options, rising awareness about infant health, and the convenience offered by prepared baby food. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others have also played a role in shaping the overall market.

Customer preferences: As consumers become more health-conscious, there has been a noticeable shift towards natural and organic baby food products. This trend is driven by rising concerns over the potential harmful effects of artificial ingredients and preservatives in traditional baby food. As a result, there is a growing demand for locally sourced, non-GMO, and preservative-free baby food options. This shift in consumer preferences is also influenced by a cultural emphasis on natural and sustainable products, leading to a rise in the popularity of homemade baby food and the emergence of small-scale, artisanal baby food brands.

Trends in the market: In the NAFTA region, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing awareness among consumers about the benefits of organic and natural ingredients for infant health. In addition, there is a growing preference for convenient and on-the-go options, leading to the rise of innovative packaging and delivery methods. These trends are expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and suppliers, who will need to adapt their strategies to meet the changing demands of consumers.

Local special circumstances: In Canada, the Baby Food Market is heavily influenced by the country's strict regulations on food safety and labeling. This has resulted in a high level of trust among consumers, who prioritize products with clear and accurate ingredient information. Moreover, Canada's large immigrant population has led to a diverse demand for culturally-specific baby food products. In Mexico, the market is driven by a growing number of working mothers and the rising trend of organic and natural products. The country's strong agricultural industry also ensures a steady supply of locally-sourced ingredients for baby food production.

Underlying macroeconomic factors: The Baby Food Market within The Food market is also impacted by macroeconomic factors such as consumer spending, population growth, and changing dietary patterns. In countries with a growing middle class and increasing disposable incomes, demand for convenience-oriented and premium baby food products is on the rise. On the other hand, regions with stagnant population growth and a shift towards healthier and organic food options are witnessing a decline in traditional baby food sales. Moreover, government initiatives promoting breastfeeding and strict regulations on baby food ingredients are also influencing market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.