Baby Cereals & Other Dried Baby Food - NAFTA

NAFTA

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$349.60m in 2024. The market is expected to grow annually by 4.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.69 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 23.65m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market within The Food market in NAFTA has seen minimal growth, influenced by factors such as low consumer awareness and limited availability. However, with increasing focus on infant nutrition and online shopping convenience, the market is expected to experience a gradual growth in the coming years.

Customer preferences: The Baby Cereals & Other Dried Baby Food Market is witnessing a rise in demand for organic and all-natural products, driven by the growing trend of clean eating and health-consciousness among millennial parents. This shift towards healthier options is also influenced by the increasing awareness about the potential health risks associated with artificial ingredients and preservatives. As a result, companies are now focusing on creating clean label products to cater to this growing consumer segment.

Trends in the market: In the NAFTA region, the Baby Cereals & Other Dried Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. Consumers are increasingly seeking healthier options for their children, leading to a rise in sales of non-GMO, gluten-free, and preservative-free baby food. This trend is expected to continue as parents become more health conscious and prioritize the well-being of their children. Industry stakeholders should focus on developing and marketing organic and natural baby food products to cater to this growing demand. Failure to do so may result in losing market share to competitors who are quick to adapt to changing consumer preferences.

Local special circumstances: In the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market, the market dynamics are greatly influenced by unique local factors. In Mexico, for example, the high prevalence of working mothers has led to a demand for convenient and nutritious baby food options, driving growth in the market. Similarly, in Canada, the strict regulations for baby food manufacturing have resulted in a high level of trust and confidence in the quality of baby food products. In addition, the trend towards organic and natural baby food options in the United States has further shaped the market dynamics, with a growing demand for healthier choices for infants. These local factors play a crucial role in shaping the competitive landscape and consumer preferences in the Baby Cereals & Other Dried Baby Food Market, making it distinct from other markets within The Food market.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as disposable income, population growth, and government policies. In countries with strong economic growth and a rising middle class, there is an increasing demand for premium baby food products. On the other hand, countries with economic instability and a high poverty rate may experience a decline in demand for baby food. Furthermore, government policies and regulations, such as subsidies and import/export restrictions, can significantly impact the production and consumption of baby food in a given country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.