Beer - Lebanon | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$66.4m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$17.4m in 2024.
Revenue, combined amounts to US$83.8m in 2024.
The revenue, at home is expected to grow annually by 2.49% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$12.72 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 30.1m L by 2024.
Volume, out-of-home is expected to amount to 3.8m L in 2024.
Volume, combined is expected to amount to 34.0m L in 2024.
The Beer market is expected to show a volume growth, at home of -3.0% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 5.77L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Lebanon has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Lebanon has a rich cultural heritage and a vibrant social scene, where socializing and dining out are highly valued. As a result, there is a strong demand for alcoholic beverages, including beer, among the Lebanese population. Additionally, the younger generation in Lebanon is increasingly adopting Western lifestyles and tastes, leading to a growing preference for beer over traditional alcoholic beverages.

Trends in the market: One of the key trends in the beer market in Lebanon is the increasing popularity of craft beer. Craft beer offers unique flavors and a more personalized drinking experience, which appeals to consumers who are seeking something different from mainstream beer brands. This trend is in line with the global craft beer movement, which has gained traction worldwide. Another trend in the market is the rising demand for low-alcohol and non-alcoholic beer. Health-conscious consumers are looking for alternatives to traditional beer that are lower in alcohol content and calories. This trend is driven by a growing awareness of the negative health effects of excessive alcohol consumption and a desire for healthier lifestyle choices.

Local special circumstances: Lebanon is known for its vibrant food culture, and beer is often enjoyed with traditional Lebanese cuisine. The local cuisine, which includes dishes such as mezze and grilled meats, pairs well with beer and enhances the overall dining experience. This cultural tradition contributes to the high demand for beer in Lebanon. Furthermore, Lebanon has a thriving tourism industry, attracting visitors from around the world. Many tourists come to Lebanon to experience its rich history, beautiful landscapes, and vibrant nightlife. Beer is a popular choice among tourists, who often seek to immerse themselves in the local culture and try traditional Lebanese food and drinks.

Underlying macroeconomic factors: The beer market in Lebanon is also influenced by underlying macroeconomic factors. The country has experienced periods of political instability and economic challenges in recent years, which have had an impact on consumer spending power. However, despite these challenges, the beer market has remained resilient, driven by the cultural and social significance of beer in Lebanese society. In conclusion, the Beer market in Lebanon is experiencing growth due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local cultural traditions, and the country's thriving tourism industry. Despite macroeconomic challenges, the demand for beer in Lebanon remains strong, driven by a vibrant social scene and a desire for unique dining experiences.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.