Beer - Lebanon

The Beer market in Lebanon has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Lebanon has a rich cultural heritage and a vibrant social scene, where socializing and dining out are highly valued. As a result, there is a strong demand for alcoholic beverages, including beer, among the Lebanese population. Additionally, the younger generation in Lebanon is increasingly adopting Western lifestyles and tastes, leading to a growing preference for beer over traditional alcoholic beverages.

Trends in the market: One of the key trends in the beer market in Lebanon is the increasing popularity of craft beer. Craft beer offers unique flavors and a more personalized drinking experience, which appeals to consumers who are seeking something different from mainstream beer brands. This trend is in line with the global craft beer movement, which has gained traction worldwide. Another trend in the market is the rising demand for low-alcohol and non-alcoholic beer. Health-conscious consumers are looking for alternatives to traditional beer that are lower in alcohol content and calories. This trend is driven by a growing awareness of the negative health effects of excessive alcohol consumption and a desire for healthier lifestyle choices.

Local special circumstances: Lebanon is known for its vibrant food culture, and beer is often enjoyed with traditional Lebanese cuisine. The local cuisine, which includes dishes such as mezze and grilled meats, pairs well with beer and enhances the overall dining experience. This cultural tradition contributes to the high demand for beer in Lebanon. Furthermore, Lebanon has a thriving tourism industry, attracting visitors from around the world. Many tourists come to Lebanon to experience its rich history, beautiful landscapes, and vibrant nightlife. Beer is a popular choice among tourists, who often seek to immerse themselves in the local culture and try traditional Lebanese food and drinks.

Underlying macroeconomic factors: The beer market in Lebanon is also influenced by underlying macroeconomic factors. The country has experienced periods of political instability and economic challenges in recent years, which have had an impact on consumer spending power. However, despite these challenges, the beer market has remained resilient, driven by the cultural and social significance of beer in Lebanese society. In conclusion, the Beer market in Lebanon is experiencing growth due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local cultural traditions, and the country's thriving tourism industry. Despite macroeconomic challenges, the demand for beer in Lebanon remains strong, driven by a vibrant social scene and a desire for unique dining experiences.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.