Cider, Perry & Rice Wine - Lebanon

The Cider, Perry & Rice Wine market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors. Firstly, these beverages offer a unique taste profile that is different from traditional alcoholic drinks like beer or wine. They provide a refreshing and light option for consumers who are looking for something new and different. Additionally, the rise of health-consciousness among consumers has also contributed to the popularity of these beverages. Cider, perry, and rice wine are often perceived as healthier alternatives to other alcoholic drinks due to their lower alcohol content and natural ingredients.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Lebanon is the increasing availability and variety of these beverages. Local producers have recognized the growing demand and have started to introduce a wider range of products to cater to different consumer preferences. This includes flavored ciders, artisanal perry, and premium rice wines. Furthermore, international brands have also entered the market, offering consumers even more choices. This trend is expected to continue in the coming years as more producers and brands recognize the potential of the Lebanese market. Another trend in the market is the growing popularity of cider and perry as alternatives to traditional alcoholic drinks. Many consumers are looking for beverages that are lower in alcohol content and offer a lighter drinking experience. Cider and perry fit this criteria perfectly, as they typically have a lower alcohol content compared to beer or wine. Additionally, their fruity and refreshing taste appeals to a wide range of consumers, making them a popular choice for social gatherings and casual drinking occasions.

Local special circumstances: Lebanon has a rich cultural heritage when it comes to food and beverages. The country is known for its diverse culinary traditions and the use of local ingredients. This has created a unique opportunity for the growth of the Cider, Perry & Rice Wine market. Local producers have been able to leverage the abundance of local fruits, such as apples and pears, to create high-quality ciders and perrys that showcase the flavors of the region. This has resonated with consumers who appreciate locally sourced and crafted products.

Underlying macroeconomic factors: Lebanon has experienced a period of economic uncertainty in recent years. This has led to a shift in consumer behavior, with many individuals opting for more affordable and locally produced products. Cider, perry, and rice wine offer a cost-effective alternative to imported alcoholic beverages, making them an attractive option for price-conscious consumers. Additionally, the growth of the tourism industry in Lebanon has also contributed to the increased demand for these beverages. Tourists visiting the country are often looking for unique and authentic experiences, and trying local alcoholic beverages is often part of that experience. This has created a favorable market environment for the growth of the Cider, Perry & Rice Wine market in Lebanon.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.