Hard Seltzer - Lebanon

The Hard Seltzer market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers have shown a growing interest in low-alcohol and healthier beverage options. This has led to an increased demand for Hard Seltzers, which are low in calories and carbohydrates compared to traditional alcoholic beverages. Additionally, the younger generation in Lebanon is increasingly health-conscious and actively seeks out products that align with their lifestyle choices.

Trends in the market: One of the key trends in the Hard Seltzer market in Lebanon is the introduction of local flavors and ingredients. Lebanese consumers appreciate products that are rooted in their culture and heritage, and this trend is reflected in the Hard Seltzer offerings available in the market. Local fruits and herbs are being used to create unique and distinct flavors that appeal to the Lebanese palate. This localization of flavors sets the market apart from other regions and adds a sense of authenticity to the products. Another trend in the market is the rise of premium and craft Hard Seltzer brands. Lebanese consumers are willing to pay a premium for high-quality and artisanal products. This trend has led to the emergence of small-scale producers who focus on creating unique and high-end Hard Seltzers. These brands often emphasize the use of natural ingredients and innovative brewing techniques, which further appeals to the discerning Lebanese consumers.

Local special circumstances: Lebanon has a vibrant nightlife and a culture of socializing, which has contributed to the popularity of Hard Seltzers. These beverages are often consumed in social settings such as bars, clubs, and restaurants. The convenience of ready-to-drink canned Hard Seltzers makes them a popular choice for both on-premise and off-premise consumption. Furthermore, Lebanon has a strong tourism industry, attracting visitors from around the world. Hard Seltzers are seen as a trendy and refreshing option for tourists, who are looking to try local flavors and experience the Lebanese drinking culture. The presence of international tourists has also influenced the market by introducing global brands and flavors, creating a diverse range of options for consumers.

Underlying macroeconomic factors: Lebanon's growing middle class and increasing disposable income have played a significant role in the development of the Hard Seltzer market. As consumers become more affluent, they are willing to spend more on premium and healthier beverage options. The stability of the Lebanese economy and the availability of imported ingredients have also contributed to the growth of the market. In conclusion, the Hard Seltzer market in Lebanon is witnessing growth due to the changing preferences of consumers, the introduction of local flavors, the rise of premium and craft brands, the country's vibrant nightlife and tourism industry, and the underlying macroeconomic factors.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.