The Soccer Ticket Sales Market in D-A-CH is witnessing minimal growth, influenced by several factors like the slow adoption of digital technologies, lack of awareness among fans, and limited online ticketing options. Despite this, the Soccer Market within the Sports Market continues to thrive with the convenience and excitement of live matches.
Customer preferences: The D-A-CH region has seen a notable increase in demand for digital ticket sales for soccer matches, as consumers embrace the convenience and ease of online purchasing. Additionally, there has been a cultural shift towards personalized and interactive experiences, with fans seeking the ability to select and customize their seating options. This trend is driven by a growing preference for seamless and hassle-free purchasing processes, especially among younger generations. Furthermore, with the rise of digital transformation in various industries, fans expect the same level of convenience and efficiency in the sports ticket sales market.
Trends in the market: In D-A-CH, the Soccer Ticket Sales Market is experiencing a shift towards online ticket purchasing, in line with the wider trend of digitalization in sports. This has been exacerbated by the COVID-19 pandemic, as more fans turn to digital means to secure tickets while adhering to social distancing measures. This trend is expected to continue in the coming years, as technology advances and consumers become more accustomed to online services. This presents opportunities for industry stakeholders to invest in and enhance their online ticketing platforms, as well as collaborate with digital partners to improve the overall fan experience.
Local special circumstances:
In Germany, the Soccer Ticket Sales market is heavily influenced by the countrys strong football culture, with a passion for the sport ingrained in the local population. This has led to a sustained demand for match tickets, especially for top teams such as Bayern Munich and Borussia Dortmund. Additionally, the countrys strict regulations on ticket scalping and online resale have helped ensure a fair and competitive market for ticket sales. In Switzerland, the market is impacted by the countrys small geographical size and limited number of football clubs, resulting in high demand for tickets and competitive pricing. Furthermore, the presence of international tournaments such as the UEFA Champions League and the FIFA World Cup in neighboring countries like Germany and France also influences ticket sales in the Swiss market.
Underlying macroeconomic factors: The Soccer Ticket Sales Market in D-A-CH is heavily influenced by overarching macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with a strong economic performance and higher disposable income are likely to experience higher ticket sales, while those facing economic challenges may see a decline. Government policies such as tax rates and subsidies also play a significant role in determining consumer spending patterns and ultimately, the demand for soccer tickets. Additionally, global economic trends and events, such as the recent pandemic, can have a significant impact on the overall performance of the Soccer Market, affecting ticket sales and revenue.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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