The Soccer market in D-A-CH has been experiencing minimal growth, influenced by factors such as increasing use of digital technologies, growing public interest in health and the convenience of online services. These factors may also impact sub-markets such as Soccer Media, Merchandise, and Ticket Sales within the overall market, contributing to the slow growth rate.
Customer preferences: In recent years, there has been a rise in the popularity of e-sports in D-A-CH and the Soccer Market within the Sports Market. This is driven by a growing trend of individuals preferring to engage with sports and games through online platforms. This shift is attributed to changing consumer lifestyles and preferences for convenience and accessibility. Additionally, with advancements in technology and the proliferation of smartphones, live streaming of soccer matches has become a popular alternative for fans unable to attend games in person. As this trend continues, there is a potential for traditional sports teams and organizations to adapt and capitalize on the digitalization of the Soccer Market.
Trends in the market: In the Soccer Market within the Sports Market in D-A-CH, there is a surge in the use of data analytics and technology for player performance analysis and scouting. This trend is driven by the increasing demand for data-driven decision making and player optimization. In addition, there is a growing interest in virtual fan engagement and e-sports, offering new revenue streams for clubs and brands. These trends are significant in enhancing the overall fan experience and driving the growth of the soccer market in the region. As technology continues to advance, we can expect to see further integration of data and digital platforms in the industry, revolutionizing the way the game is played, consumed, and marketed. This presents opportunities for stakeholders to capitalize on the growing digital landscape and stay ahead of the competition.
Local special circumstances: In D-A-CH, the Soccer Market has a strong foothold due to the regions passionate fan base and deep cultural ties to the sport. This has led to a robust ecosystem of local clubs, leagues, and merchandise. The market is also highly regulated, with strict financial and licensing requirements for clubs. Additionally, the geographical and climatic diversity of the region has led to unique training and competition methods, shaping the playing styles and strategies of D-A-CH teams. These factors contribute to a highly competitive and lucrative Soccer Market in the region.
Underlying macroeconomic factors: The performance of the Soccer Market within the Sports Market industry is heavily impacted by macroeconomic factors, such as global economic trends, national economic health, and fiscal policies. In countries with stable economies and favorable policies, the market is experiencing strong growth, fueled by high consumer spending and investments in sports infrastructure. On the other hand, regions with economic instability and restrictive policies are facing challenges in market growth due to decreased consumer spending and limited funding for sports development. Additionally, the growing popularity of soccer among younger demographics and the increased focus on sports and fitness as part of a healthy lifestyle are driving the demand for soccer-related products and services.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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