The basketball media market in D-A-CH has experienced minimal growth in recent years, influenced by factors such as saturated market competition, limited demand for media content, and the growing popularity of alternative sports. Despite these challenges, the market continues to showcase promising potential for growth in the future.
Customer preferences: The popularity of livestreaming and on-demand content among basketball fans is on the rise, as consumers increasingly prioritize convenience and accessibility in their media consumption. Additionally, the growing interest in sports betting and fantasy leagues has resulted in a demand for real-time statistical updates and analysis. Social media has also emerged as a powerful platform for engagement and sharing of basketball-related content, catering to younger demographics who value social connectivity and immersive experiences.
Trends in the market: In the D-A-CH region, the Basketball Media Market is experiencing a digital transformation, with an increasing number of media platforms and content providers shifting towards online streaming and digital distribution. This trend has been driven by the growing demand for on-demand and personalized content, as well as the rise of social media and influencer marketing in the sports industry. This shift towards digital media has significant implications for industry stakeholders, with traditional broadcasters and cable providers facing new competition and the need to adapt to changing consumer preferences. Additionally, with the rise of digital media, there is a growing focus on data and analytics to better understand and target audiences, creating opportunities for partnerships and collaborations between sports and technology companies.
Local special circumstances: In Germany, the Basketball Media Market is heavily influenced by the countrys strong basketball culture and the popularity of the sport amongst young adults. This has led to a high demand for digital media platforms offering live coverage, news, and analysis of the Basketball Market. In Austria and Switzerland, the market is more niche but still growing, with a focus on local teams and players. Additionally, strict regulations in Germany surrounding broadcasting rights have shaped the market dynamics and limited competition.
Underlying macroeconomic factors: The Basketball Media Market in D-A-CH is heavily influenced by macroeconomic factors such as technological advancements, consumer behavior, and advertising spending. With the rise of digital media, online streaming services and social media platforms have become increasingly popular for sports content consumption. This shift towards digital channels has led to a decline in traditional media such as television and print. Additionally, the overall economic health of the D-A-CH region and its consumers significantly impact the advertising budgets of companies, which ultimately affects the investment in basketball media. As such, any changes in regulatory policies and consumer spending patterns can greatly impact the growth and development of the Basketball Media Market in D-A-CH.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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