The Soccer Merchandise Market within the Soccer Market in D-A-CH continues to grow at a negligible rate due to factors such as limited demand for merchandise, declining interest in traditional merchandise, and the growth of alternative revenue streams within the Sports market. However, the market may see potential growth with the introduction of new digitally-oriented merchandise and the increasing popularity of e-commerce platforms for purchasing sports merchandise.
Customer preferences: With the increasing emphasis on sustainability and environmental consciousness, consumers in the D-A-CH region are increasingly gravitating towards eco-friendly and ethically-sourced soccer merchandise. This trend is particularly pronounced among younger generations, who are taking a more proactive stance towards supporting socially responsible companies. As a result, there has been a rise in demand for sustainable materials, fair trade production methods, and carbon-neutral supply chains within the soccer merchandise market.
Trends in the market: In the D-A-CH region, the Soccer Merchandise Market is experiencing a surge in the use of e-commerce platforms for purchasing soccer merchandise, as more consumers are turning to online shopping due to convenience and access to a wider range of products. This trend is expected to continue, with more retailers investing in online platforms and offering personalized services such as virtual merchandising. This demonstrates the increasing influence of digital channels in the soccer merchandise market, presenting opportunities for brands and retailers to enhance customer engagement and drive sales. Moreover, the growth of social media and influencer marketing in the sports industry also plays a significant role in promoting and boosting the visibility of soccer merchandise, indicating the potential for further expansion of this trend in the future.
Local special circumstances: In the D-A-CH region, the Soccer Merchandise Market has been influenced by the strong football culture and fan following. This has led to a high demand for licensed merchandise such as team jerseys, scarves, and hats. Additionally, Germanys strong economy and high consumer spending have contributed to the markets growth. In contrast, Switzerlands strict regulations on advertising and sponsorship have limited the market potential. Austria, being a smaller market, has a smaller but devoted fan base, leading to a niche market for exclusive merchandise. These local factors play a crucial role in shaping the market dynamics and create unique opportunities for businesses in this region.
Underlying macroeconomic factors: In the D-A-CH region, the Soccer Merchandise Market is largely impacted by macroeconomic factors such as consumer sentiment, disposable income, and consumer spending patterns. Changes in global economic trends, as well as national economic health indicators such as unemployment rates and GDP growth, have a significant influence on consumer behavior and purchasing power within the Soccer Market. Moreover, fiscal policies, such as tax incentives and trade agreements, can also impact market performance by influencing the cost and availability of imported soccer merchandise. Additionally, factors such as changes in exchange rates and inflation rates must also be considered as they affect the affordability of merchandise for both domestic and international consumers.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
