The American Football media market in D-A-CH nan is experiencing minimal growth due to various factors. These include the increasing adoption of digital media, growing interest in American Football, and the convenience of online platforms for access.
Customer preferences: As the American Football Media Market in D-A-CH continues to grow, there has been a notable shift in consumer preferences towards live streaming and on-demand viewing options. This trend is driven by the increasing use of digital media among all age groups and a desire for convenient and flexible access to sports content. Furthermore, the rise of mobile devices and social media has led to the emergence of new platforms for fan engagement and interactive viewing experiences. The demand for personalized and immersive content has also risen, with consumers expecting a high level of production value and engaging storytelling. This has resulted in sports media companies investing in new technologies and partnerships to meet the evolving expectations of football fans.
Trends in the market: In recent years, the American Football media market has seen a surge in streaming services, as more consumers opt for digital platforms over traditional TV. This trend is particularly evident in Germany, as the market has seen a 25% increase in streaming subscriptions for American Football games. This has significant implications for industry stakeholders, including broadcasters and advertisers, as it shifts the focus towards digital advertising and targeting specific audiences. Additionally, with the rise of streaming, there may be a shift towards more personalized viewing experiences, as consumers demand more control and convenience in how they consume American Football content.
Local special circumstances: In Germany, the American Football Media Market is influenced by the countrys strong tradition in soccer, which poses a challenge in gaining a significant share of the market. Additionally, regulatory restrictions on broadcasting rights and commercial breaks hinder the growth potential of the market. In the US, on the other hand, the market is fueled by the high popularity of the sport and a massive media presence, resulting in significant revenue streams from TV deals and sponsorship agreements.
Underlying macroeconomic factors: The American Football Media Market is greatly affected by macroeconomic factors such as consumer spending trends, advertising budgets, and technological advancements. In countries with strong economic growth and high consumer spending, the market for American football media is likely to grow as advertisers invest more in advertising during major sporting events. Additionally, advancements in digital technologies have increased the accessibility and popularity of American football media, leading to an increase in demand and market value. However, downturns in the economy and shifts in consumer behavior can also impact the market negatively.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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