The Cricket market in D-A-CH has experienced a slight decline in growth rate, affected by factors such as the limited accessibility of media coverage and the high cost of ticket sales. However, there is still potential for growth due to the increasing popularity of the sport and growing interest in digital technologies. Rising health awareness among consumers could also drive demand for health-focused cricket events. Overall, although the market faces challenges, it is still expected to see steady growth in the future.
Customer preferences: As the popularity of cricket continues to rise in D-A-CH, there has been a noticeable shift in consumer preferences towards immersive and tech-driven experiences. With a significant younger fanbase, there is a growing demand for virtual and augmented reality options to engage with the sport. This trend is also reflective of broader cultural changes, such as the increased adoption of digital media and the desire for interactive and personalized experiences. Additionally, with the ongoing COVID-19 pandemic, there has been a rise in the use of online platforms for live streaming and community engagement, highlighting the potential for further growth in the digital space for the cricket market.
Trends in the market: In D-A-CH, the Cricket Market is experiencing a surge in popularity, with more people participating in the sport and attending matches. This trend is expected to continue as cricket gains recognition and investment in the region. In terms of technology, there is a growing trend of using cricket scoring apps for live updates and analysis. In addition, virtual coaching and training programs are becoming more prevalent, providing convenient and accessible options for improving skills. These trends indicate a shift towards modernization and digitization in the sport, creating opportunities for industry stakeholders to tap into a growing market.
Local special circumstances: In Germany, the Cricket Market holds immense potential as it gains popularity among the countrys growing South Asian community. Government support for the sport and the emergence of local leagues have boosted its profile, leading to increased interest from global players. However, strict licensing regulations and cultural bias against non-traditional sports could pose challenges. In Switzerland, the Cricket Market is characterized by a small but passionate community of players, with the sport being primarily limited to expat populations. The countrys mountainous terrain and harsh climate also limit the availability of suitable grounds, creating unique operational hurdles for organizers.
Underlying macroeconomic factors: The Cricket Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer disposable income, government investment in sports infrastructure, and the overall health of the national economy. In countries with stable and growing economies, there is a higher demand for sports and leisure activities, leading to a favorable market outlook for the Cricket Market. However, regions with economic instability and low levels of consumer spending may experience slower market growth. Additionally, the growing popularity of the sport and increasing participation rates across the globe also contribute to the markets growth as more individuals seek out cricket-related products and services.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
