The Online Gambling market in D-A-CH, which includes Germany, Austria, and Switzerland, is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of the industry in this region.
Customer preferences: Customers in D-A-CH are increasingly turning to online gambling platforms for their entertainment and potential winnings. The convenience of accessing these platforms from the comfort of their own homes, as well as the wide variety of games and betting options available, are major factors driving the popularity of online gambling in the region. Additionally, the rise of mobile gambling apps has made it even easier for customers to engage in online gambling on the go.
Trends in the market: One of the key trends in the Online Gambling market in D-A-CH is the increasing popularity of sports betting. With a strong sports culture in the region, customers are actively participating in betting on various sports events, such as football, tennis, and ice hockey. The availability of live betting options, where customers can place bets during the course of a game, has further fueled the growth of sports betting in D-A-CH. Another trend in the market is the emergence of online casinos offering a wide range of casino games, including slots, poker, and roulette. These online casinos provide a virtual gaming experience that replicates the excitement and thrill of a traditional casino, attracting a large number of customers who enjoy playing casino games.
Local special circumstances: In Germany, the regulatory environment for online gambling has been a major factor in shaping the market. The introduction of the Interstate Treaty on Gambling in 2012 imposed strict regulations on online gambling operators, limiting the number of licenses available and prohibiting certain types of games. However, recent changes in legislation have opened up the market to new operators, leading to increased competition and innovation. In Austria, the state-owned company Casinos Austria has a monopoly on land-based casinos, which has had a significant impact on the online gambling market. While online gambling is legal in Austria, the monopoly has limited the growth of the online sector. However, the increasing popularity of online gambling platforms is challenging the monopoly and driving the demand for more options in the market. Switzerland has a unique situation in the Online Gambling market, as the country only recently legalized online gambling in 2019. Prior to this, online gambling was largely unregulated, leading to a proliferation of unlicensed operators. The introduction of the new gambling law has created a regulated market, allowing licensed operators to offer their services legally. This has resulted in increased consumer protection and a more secure online gambling environment.
Underlying macroeconomic factors: The strong economies of Germany, Austria, and Switzerland provide a solid foundation for the growth of the Online Gambling market in D-A-CH. With high disposable incomes and a culture of leisure and entertainment, customers in the region are willing to spend on online gambling as a form of entertainment. Additionally, the increasing penetration of internet and mobile devices has made online gambling more accessible to a larger audience, further driving the growth of the market. In conclusion, the Online Gambling market in D-A-CH is experiencing growth and development due to customer preferences for convenience and variety, the popularity of sports betting and online casinos, local special circumstances such as regulatory changes and market monopolies, and the underlying macroeconomic factors of strong economies and increased internet penetration.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
