The Soccer Media Market in D-A-CH has shown minimal growth due to factors such as a slow adoption of digital technologies and limited health awareness among consumers. However, the convenience of online services is slowly driving growth in this market segment within the larger Sports market.
Customer preferences: The rise of online streaming platforms has revolutionized the way consumers access and consume soccer content in D-A-CH. This is largely driven by the convenience and flexibility these platforms offer, as well as increasing demand for personalized viewing experiences. Additionally, there is a growing trend towards online sports communities and forums, where fans can engage and interact with like-minded individuals, creating a more dynamic and engaging fan experience. This shift towards digital soccer media reflects the broader trend towards digitization and virtualization of traditional forms of entertainment, as well as the rising influence of social media in shaping consumer preferences.
Trends in the market: In the D-A-CH region, the Soccer Media Market within the Sports Market is experiencing a shift towards digital platforms, with streaming services and online content becoming the primary way fans consume soccer media. This trend is leading to increased revenue streams for clubs and leagues, as well as greater global reach and engagement with international audiences. It also presents opportunities for new sponsorship and advertising partnerships. However, traditional broadcasters and television networks may face challenges in adapting to this digital shift and may need to evolve their strategies to remain competitive in the market.
Local special circumstances: In Germany, the Soccer Media Market is shaped by the countrys strong soccer culture and high popularity of the sport among all age groups. This leads to a high demand for comprehensive and in-depth media coverage, including TV and online streaming services. Additionally, the strict regulations surrounding advertising and sponsorship in sports also impact the market, with companies having to navigate these rules in their marketing strategies. In Switzerland, the market is influenced by the countrys small size and decentralized media landscape, making it challenging for companies to reach a broad audience. Furthermore, the countrys diversity in spoken languages presents an additional layer of complexity for media companies operating in the Soccer Market.
Underlying macroeconomic factors:
The growth of the Soccer Media Market within the Soccer Market is greatly impacted by macroeconomic factors such as consumer spending, corporate investments, and government policies. In countries with a high GDP and strong consumer purchasing power, there is a higher demand for high-quality soccer media content, leading to a more competitive and lucrative market for media companies. Government policies, such as tax incentives for sports media production and distribution, also play a significant role in shaping the landscape of the market. Additionally, economic stability and growth in the overall Sports market can contribute to the development and success of the Soccer Media Market, as it is inherently tied to the larger sports industry.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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