The American Football Ticket Sales Market in D-A-CH region is experiencing minimal growth due to different factors such as low popularity of the sport, limited availability of tickets, and high ticket prices. However, with increasing interest in American football and efforts to expand the market, a slight growth can be expected.
Customer preferences: In recent years, there has been a noticeable shift in consumer preferences within the American football ticket sales market, as more individuals have begun seeking immersive and interactive experiences. This trend is particularly evident in the increasing popularity of live in-stadium activations and pre-game entertainment offerings. Additionally, with the rise of younger and more diverse fan bases, there has been a growing demand for inclusivity and diversity in game day experiences. This has led to a rise in partnerships with brands and organizations that promote social and cultural causes, further enhancing the overall fan experience.
Trends in the market: In the D-A-CH region, there has been a significant rise in online ticket sales for American football games. This trend can be attributed to the increasing popularity of the sport in the region and the convenience of purchasing tickets online. In the US, there has been a shift towards mobile ticketing, with many teams offering digital tickets via their team apps. This trend is expected to continue, as more fans look for convenient and contactless options. Furthermore, fan engagement has become a key focus for teams, with many offering personalized experiences and exclusive content through ticket purchases. This trend is expected to have a significant impact on the industry, as teams look to monetize their fan base and enhance the game day experience. Industry stakeholders should continue to closely monitor these trends and invest in digital ticketing solutions to remain competitive in the market.
Local special circumstances: In the D-A-CH region, the ticket sales market for American football is heavily influenced by the cultural significance of the sport. Unlike in the United States, where American football is deeply ingrained in the national identity, the D-A-CH countries have a long history of being focused on traditional sports such as football (soccer) and ice hockey. This has created a unique market dynamic where American football competes with these established sports for fan attention and financial investments. Additionally, the regulatory environment in these countries, specifically in Germany, has posed challenges for the growth of the American football market, as the Bundesliga (German football league) holds significant power and influence. Despite these challenges, American football has been able to gain a solid foothold in the D-A-CH market through strategic partnerships with local sports organizations and targeted marketing efforts aimed at attracting a new generation of sports fans. This has led to a growing interest in American football and an increase in ticket sales in the region.
Underlying macroeconomic factors: In the American Football ticket sales market, macroeconomic factors play a significant role in shaping the overall market performance. Global economic trends, such as changes in consumer spending and disposable income, can impact the demand for tickets and ultimately influence sales. Moreover, the economic health of a specific country can affect the purchasing power of its citizens and their willingness to attend sporting events. Fiscal policies, such as tax regulations and subsidies, can also influence ticket prices and affordability. Finally, other financial indicators, such as inflation rates and exchange rates, can impact the cost of tickets for international games and affect the overall market performance.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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