The Soccer Media market in Southern Europe is seeing a slow growth rate, impacted by factors such as limited consumer awareness and the dominance of traditional media sources. This is in contrast to the overall growth of the Sports Market in the region, driven by a growing interest in digital technologies and online platforms for sports content.
Customer preferences: Consumers in Southern Europe are gravitating towards on-demand, personalized soccer content on digital platforms, especially through streaming services and social media. This is fueled by the rising trend of cord-cutting and the widespread use of smartphones. Additionally, there is a growing demand for immersive and interactive experiences in soccer media, such as virtual reality and augmented reality, as well as social media influencers and fan-driven content. This shift towards digital consumption is driven by the increasing cultural importance of soccer in this region and the desire for more engaging and customized content.
Trends in the market: In Southern Europe, the Soccer Media Market of the Soccer Market within the Sports Market is experiencing a surge in online streaming services, with more fans opting to watch games on their mobile devices. In addition, there is a growing trend of social media platforms being used as a primary channel for sports news and updates. These developments are significant for industry stakeholders as they cater to the evolving preferences of younger, tech-savvy fans. However, there is also a potential impact on traditional broadcasters, who may face increased competition and the need to adapt their business models to stay relevant in the digital landscape.
Local special circumstances: In Southern Europe, the Soccer Media Market within the Sports Market is heavily influenced by the regions deep-rooted passion for soccer. This has resulted in a saturated market with a multitude of sports media platforms catering to the avid fanbase. Additionally, the strong presence of traditional media, such as television and print, adds a unique dynamic to the market. Regulations surrounding the broadcasting of live soccer matches also play a crucial role in shaping the market, with some countries having exclusive rights for certain matches. These factors create a highly competitive and dynamic market for soccer media in Southern Europe.
Underlying macroeconomic factors:
The Soccer Media market within the Sports Market in Southern Europe is heavily affected by macroeconomic factors such as government regulations, economic stability, and overall financial climate. Countries with strong government support and stable economies tend to see a more robust market for soccer media, as they are able to invest in infrastructure and technology that allows for widespread coverage and consumption of the sport. Additionally, the overall economic health of a country can influence the willingness of consumers to spend on soccer media, as well as the potential for brands and advertisers to invest in marketing and sponsorships within the industry. For instance, during times of economic downturn, there may be a decrease in consumer spending and advertising budgets, impacting the growth of the market. On the other hand, countries with strong economic growth and stable consumer confidence may see an increase in demand for soccer media, leading to market growth. Furthermore, fiscal policies, such as tax incentives or subsidies, can also play a significant role in the development of the Soccer Media market in Southern Europe. Overall, the economic climate of a country has a significant impact on the performance of the Soccer Media market, highlighting the importance of considering macroeconomic factors in analyzing this segment of the Sports Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
