Online Gambling - Southern Europe

  • Southern Europe
  • Revenue in the Online Gambling market is projected to reach US$8.75bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.78%, resulting in a projected market volume of US$11.05bn by 2029.
  • The Online Casinos market has a projected market volume of US$4.01bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$24,980.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$0.86k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 12.3m users by 2029.
  • User penetration in the Online Gambling market will be at 6.8% in 2024.
 
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Analyst Opinion

The Online Gambling market in Southern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences in Southern Europe are shifting towards online gambling due to its convenience and accessibility. With the increasing use of smartphones and the internet, customers are now able to access online gambling platforms anytime and anywhere. Additionally, the wide variety of games and betting options available online appeals to a diverse range of customers. The ability to play against other players from different countries also adds to the excitement and appeal of online gambling. Trends in the market are also driving the growth of the Online Gambling market in Southern Europe. One major trend is the legalization and regulation of online gambling in many countries in the region. This has created a safer and more secure environment for customers, as licensed operators are required to adhere to strict regulations and provide fair and transparent gaming experiences. The increasing popularity of online sports betting is also contributing to the growth of the market. Customers are now able to place bets on their favorite sports events and follow the action in real-time, enhancing their overall gambling experience. Local special circumstances in Southern Europe are also playing a role in the development of the Online Gambling market. One such circumstance is the cultural affinity for gambling in countries like Spain and Italy. Gambling has long been a popular pastime in these countries, and the transition to online gambling is a natural progression. Additionally, the tourism industry in Southern Europe attracts a large number of international visitors who are interested in experiencing the local gambling scene. Online gambling platforms provide a convenient and accessible option for these tourists to enjoy their favorite games without having to visit physical casinos. Underlying macroeconomic factors are also contributing to the growth of the Online Gambling market in Southern Europe. The region has experienced economic growth and stability in recent years, which has increased disposable income and discretionary spending. This has allowed more individuals to engage in online gambling activities. Furthermore, the digitalization of the economy has created new opportunities for online gambling operators to reach a wider audience and expand their customer base. Overall, the Online Gambling market in Southern Europe is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the legalization and regulation of the industry, are driving the growth of the market. The cultural affinity for gambling and the influx of international tourists also contribute to the development of the market. Additionally, the region's economic growth and digitalization provide a favorable environment for the Online Gambling industry to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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