Market Insights Advertising & Media Sports Basketball

Basketball Ticket Sales - Southern Europe

Southern Europe

Revenue in the Basketball Ticket Sales market is projected to reach US$54.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.63%, resulting in a projected market volume of US$56.44m by 2029.
In global comparison, most revenue will be generated in the United States (US$2,505.00m in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$15.96 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 3.5m users by 2029.
User penetration in the Basketball Ticket Sales market will be at 1.4% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Basketball Ticket Sales Market in Southern Europe is experiencing marginal growth due to factors such as slow adoption of digital platforms and declining interest in basketball. The markets growth rate is impacted by decreasing demand for tickets and the increasing availability of online ticket purchasing options.

Customer preferences: With the rise of digital streaming and online platforms, ticket sales for live basketball games in Southern Europe have seen a decline in recent years. However, there has been a notable trend towards offering personalized and immersive experiences for fans, such as exclusive behind-the-scenes access, meet and greets with players, and VIP seating options. This shift towards providing unique and interactive experiences caters to the preferences of younger, tech-savvy consumers and has become a popular marketing strategy for basketball teams in the region. Additionally, the demand for eco-friendly and sustainable options has also prompted some teams to introduce paperless ticketing systems, appealing to environmentally-conscious individuals.

Trends in the market: In Southern Europe, there is a growing trend of integration of technology in the basketball ticket sales market. This includes the use of mobile ticketing options and digital platforms for purchasing tickets. Additionally, there is an increasing focus on customer engagement through social media and personalized marketing strategies. These trends indicate a shift towards a more digitized and data-driven approach to ticket sales in the basketball market. This could result in increased efficiency and revenue for industry stakeholders, but also a potential barrier for smaller, traditional ticket vendors.

Local special circumstances: In Southern Europe, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is heavily influenced by the regions passionate fan base, with basketball being one of the most popular sports. Additionally, the ticket sales market is shaped by cultural traditions of attending live games and strong loyalty to local teams. Moreover, regulatory circumstances such as strict anti-scalping laws in some countries also impact the dynamics of the market.

Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market is impacted by various macroeconomic factors in Southern Europe. These include the overall economic health of the region, government policies and regulations, as well as global economic trends. In countries with stable economies and favorable regulatory environments, such as Spain and Italy, there is a higher demand for basketball tickets and the market experiences steady growth. However, in countries with economic instability and stricter fiscal policies, such as Greece and Portugal, basketball ticket sales may be negatively impacted. Additionally, the current economic downturn caused by the COVID-19 pandemic has resulted in lower consumer spending and reduced consumer confidence, which could further affect the Basketball Ticket Sales Market in Southern Europe.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.