The American Football market in Southern Europe has been experiencing slow growth due to several factors, including decreasing interest in the sport, competition from other sports, and the high cost of tickets and merchandise. However, the market is still driven by the presence of dedicated media outlets and loyal fans, as well as the convenience of online services. These factors have led to limited growth in the overall market, with the potential for increased growth with targeted marketing and strategic partnerships.
Customer preferences:
The American Football Market within the Sports Market has seen a significant rise in the popularity of fantasy football leagues, driven by the rise of social media and the desire for fans to engage with the sport on a more personal level. This trend has also led to an increase in the use of advanced analytics and data-driven strategies, as fans aim to make more informed decisions in their virtual teams. Additionally, the increasing focus on player safety and concussion protocols has led to a greater emphasis on using technology, such as sensors and tracking devices, to monitor and manage the health of players.
Trends in the market: In recent years, the American Football market has seen a rise in digital platforms and technologies being integrated into the game. In Southern Europe, there is a growing trend of using virtual and augmented reality in football training sessions, providing a more immersive and interactive experience for players. In the United States, the use of data analytics and video technology is becoming increasingly popular among teams and coaches to analyze players performance and make strategic decisions. This trend is expected to continue, with advancements in technology and the increasing importance of data-driven decision making in sports. For industry stakeholders, this means embracing and investing in these technologies to stay competitive and improve performance. Additionally, brands and marketers can leverage these technologies to enhance fan engagement and create new revenue streams.
Local special circumstances: In Southern Europe, the American Football market is heavily influenced by the regions strong tradition and passion for soccer. This leads to a smaller market for American Football, with a focus on niche markets and expat communities. In contrast, the American Football market in the United States is driven by a national obsession with the sport, leading to a highly professionalized and lucrative industry. Additionally, the cultural emphasis on physical fitness and team sports in the US contributes to the popularity and growth of American Football, while in Southern Europe, cultural factors may favor individual sports or activities. Furthermore, different regulations and support for youth development programs can also impact the popularity and success of American Football in different markets. Overall, these unique local factors shape the dynamics of the American Football market in Southern Europe and the United States.
Underlying macroeconomic factors: The Southern Europe and American Football Market within the Sports Market is greatly impacted by macroeconomic factors such as economic growth, consumer spending, government policies, and global economic trends. Countries with strong economic growth and consumer spending are likely to see higher demand for American football products and services. Additionally, favorable government policies and investments in infrastructure can further boost the market by creating a conducive environment for businesses to thrive. However, economic instability or fiscal policies that limit consumer spending can have a negative impact on the market. Furthermore, the global economic climate, such as trade policies, can also have an effect on market performance in Southern Europe and America.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
