The American Football Media Market in Southern Europe is experiencing minimal growth due to factors such as saturation of digital technologies and limited consumer interest. Online health services offer convenience for Americans, but in Southern Europe, traditional media still dominates the market.
Customer preferences: As the popularity of American football continues to grow in Southern Europe, the use of digital media to engage with and follow the sport has also increased. Fans are turning to online streaming and social media platforms to catch games and stay up-to-date with news and highlights. This shift towards digital consumption of American football is further fueled by the younger demographics, who are more likely to favor digital solutions for their entertainment needs. Additionally, with the rise of mobile devices and a preference for on-the-go content, there is a growing demand for mobile-friendly American football media.
Trends in the market: The American Football Media Market is experiencing significant growth in the digital arena, with a surge in online streaming platforms providing live coverage of games. This trend is fueled by the increasing demand for instant and convenient access to content, as well as the rise of social media platforms promoting fan engagement. Furthermore, mobile viewing has become increasingly popular, with sports fans accessing game highlights and updates through their smartphones. These trends showcase the importance of adapting to new technologies and providing a seamless digital experience for consumers. However, it also presents challenges for traditional media outlets and could potentially impact their revenue streams.
Local special circumstances: In Southern Europe, American football has a relatively small following compared to more popular sports such as soccer. However, in recent years, there has been a notable increase in interest, particularly among younger generations. This can be attributed to the rise of social media and digital platforms, as well as the influence of American pop culture. In the American Football Media Market, there is a strong focus on engaging with fans through digital media, such as live streaming and interactive content. Similarly, in the United States, the American Football Media Market is highly developed and competitive, with various channels and platforms vying for viewership. This can be attributed to the cultural significance of American football in the country, as well as the high level of competition among teams.
Underlying macroeconomic factors: The American Football Media Market within the Sports Market is heavily impacted by macroeconomic factors such as consumer spending, disposable income levels, and advertising budgets. In countries with strong economic growth and high levels of consumer spending, the demand for sports media, including American football, is higher compared to countries with weaker economic performance. Government fiscal policies, such as taxes and tariffs, also play a role in shaping market trends, as they can either boost or hinder market growth. Additionally, global economic trends, such as trade agreements and currency fluctuations, can have a significant impact on the American Football Media Market, particularly in terms of international broadcasting and licensing deals.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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