Market Insights Advertising & Media Sports

Basketball - Southern Europe

Southern Europe

Revenue in the Basketball market is projected to reach US$194.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.41%, resulting in a projected market volume of US$208.60m by 2029.
In global comparison, most revenue will be generated in the United States (US$9,535.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$26.65 in 2024.
In the Basketball market, the number of users is expected to amount to 8.6m users by 2029.
User penetration in the Basketball market will be at 3.1% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Basketball market in Southern Europe has been facing negligible growth due to various factors such as global economic downturn, increasing competition within the sub-markets, and declining consumer spending on sports. These challenges have affected the growth of sub-markets, such as Basketball Media, Merchandise, and Ticket Sales, resulting in an overall slow growth rate in the Basketball market of Southern Europe.

Customer preferences: With the rise of social media and the popularity of basketball influencers, consumers in Southern Europe have shown a growing preference for personalized merchandise and fan experiences. This trend is also influenced by nostalgia and cultural pride, as demonstrated by the popularity of retro jerseys and local team apparel. As a result, there has been a surge in demand for customizable and limited edition merchandising, as well as exclusive events and meet-and-greets with players. This aligns with the trend of consumers seeking authentic and unique experiences that reflect their identities and interests.

Trends in the market: In Southern Europe, the Basketball Market within the Sports Market is seeing a rise in the use of technology to enhance the fan experience. In countries such as Spain and Italy, virtual reality and augmented reality technologies are being incorporated into game viewing, creating an immersive and interactive experience for fans. This trend is expected to continue as technology advances, leading to increased engagement and revenue opportunities for industry stakeholders. Additionally, there is a growing interest in player analytics and data-driven decision making, allowing teams to optimize their performance and increase their competitive edge.

Local special circumstances: In Southern Europe, the basketball market thrives due to its strong cultural ties to the sport. Countries like Spain, Italy, and Greece have a long history of producing successful basketball players, making it a popular and highly respected sport in the region. Moreover, the warm climate and outdoor-oriented lifestyle in Southern Europe create a favorable environment for outdoor basketball courts and street basketball culture. Additionally, unlike other European countries, basketball is not heavily regulated in Southern Europe, allowing for a more grassroots and community-based approach to the sport. This has resulted in a vibrant and engaged fan base, contributing to the overall popularity and growth of the basketball market in Southern Europe.

Underlying macroeconomic factors: The growth of the Basketball Market within the Sports Market is heavily impacted by macroeconomic factors in Southern Europe. With high levels of unemployment and economic uncertainty in the region, consumer spending on leisure activities like basketball may be limited. However, with a growing interest and investment in the sport, there is potential for market expansion. Additionally, government policies and support for sports and athletics can also contribute to market growth. Regional economic stability, as well as global economic trends, will play a significant role in shaping the future of the basketball market in Southern Europe.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.