Soccer Media - South America

South America

Highlights

Revenue in the Soccer Media market is projected to reach US$2.43bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.46%, resulting in a projected market volume of US$2.88bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$33.98 in 2024.
In the Soccer Media market, the number of users is expected to amount to 78.1m users by 2029.
User penetration in the Soccer Media market will be at 17.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in South America is experiencing minimal growth, with factors such as limited digital adoption and low health awareness among consumers impacting its growth rate. Online health services offer convenience but have not yet gained significant traction.

Customer preferences: Soccer continues to dominate as the most popular sport in South America, with a growing fan base and avid interest in broadcasting and streaming services. As a result, there has been a rise in demand for personalized content, such as team-specific coverage and in-depth analysis, catering to the diverse cultural and linguistic preferences of viewers. Furthermore, the rise of streaming platforms and social media has allowed for greater fan engagement and interaction, creating a more personalized and interconnected soccer experience for consumers. Additionally, the increasing penetration of smartphones and other digital devices has enabled easier access to soccer content, further driving the growth of the soccer media market in South America.

Trends in the market: In South America, the Soccer Media Market is experiencing a surge in online sports streaming services. As more viewers turn to digital platforms for live sports content, major players in the market are investing heavily in securing broadcasting rights. This trend is expected to continue, with the regions growing population of smartphone and internet users making it a prime market for streaming services. Industry stakeholders, including sports leagues and media companies, need to adapt to these changes by adapting their business models and investing in digital infrastructure to remain competitive.

Local special circumstances: In South America, the Soccer Market within the Sports Market is heavily influenced by the regions strong passion for soccer and its dominant position in the local culture. Additionally, the unique geography of the region, with its vast distances, has given rise to a highly regionalized media market for soccer coverage. Regulatory factors also play a significant role, with many governments investing in infrastructure and policies to promote the growth of the sport. Furthermore, the popularity of soccer in South America has led to a strong presence of local broadcasting companies, creating a highly competitive media landscape for soccer coverage.

Underlying macroeconomic factors: The Soccer Media Market in South America is greatly influenced by macroeconomic factors, such as the overall economic health of each country, market regulations, and investment in sports infrastructure. Countries with a strong economy and favorable regulatory environments see higher growth rates, as they have the resources and support to invest in state-of-the-art broadcasting technologies and facilities. On the other hand, nations with economic challenges and limited funding may struggle to keep up with market demands, resulting in slower growth rates. Similarly, the growing popularity of soccer and increasing viewership, coupled with the rise in smartphone usage and internet penetration, are also contributing to the growth of the Soccer Media Market in South America.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.