American Football Media - South America

South America

Highlights

Revenue in the American Football Media market is projected to reach US$68.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.33%, resulting in a projected market volume of US$72.84m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.41 in 2024.
In the American Football Media market, the number of users is expected to amount to 17.4m users by 2029.
User penetration in the American Football Media market will be at 3.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in South America is experiencing gradual growth due to factors such as increasing fan engagement, rising popularity of online resources, and the convenience of accessing game content. The markets minimal growth rate may be impacted by slow adoption of digital technologies and limited access to high-speed internet in some regions.

Customer preferences: With personalization becoming a key trend in the sports industry, American football media outlets are now offering more customizable content to cater to the preferences of their diverse audience. Additionally, as the sport gains popularity in South America, there has been a rise in demand for localized coverage and commentary in Spanish and Portuguese. This reflects a growing demographic shift towards a younger and more multicultural audience, further highlighting the need for tailored content in the American football media market.

Trends in the market: In South America, there has been a noticeable shift towards digital media consumption in the American Football market. This trend is exemplified by the increasing popularity of live streaming services and social media platforms among fans. This digital transformation has significant implications for industry stakeholders, as it allows for a larger, more engaged audience and potential for revenue growth. Additionally, the rise of digital media in South America presents an opportunity for the American Football market to expand globally and connect with fans across borders. As such, it is crucial for industry players to adapt and innovate in order to stay competitive in this rapidly changing landscape.

Local special circumstances: In South America, the American Football Media market is heavily influenced by the popularity of traditional sports like soccer and the presence of well-established media outlets. However, there is a growing interest in American football among the younger generation, driven by the increasing accessibility of online streaming platforms and the rise of social media influencers promoting the sport. Additionally, some countries have implemented regulations promoting the growth of American football, further contributing to its expanding presence in the regions Sports market.

Underlying macroeconomic factors: As the popularity of American football continues to grow in South America, the American Football Media Market within the Sports Market is heavily influenced by macroeconomic factors. Factors such as economic trends, national economic health, fiscal policies, and financial indicators all play a pivotal role in shaping the markets performance. Countries with strong economies and supportive government policies are experiencing a surge in demand for American football media, leading to market growth. However, regions with economic challenges and limited resources may struggle to keep pace with the growing demand for American football content. Moreover, the rise in disposable income and changing consumer preferences are also pivotal in determining the markets success, as more people have access to media platforms and are willing to spend on sports entertainment.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.